Hi.
Since the amp in question is not likely the first choice for someone who's into modding amps, the size and the type of the fan would help tremendously.
One option would be obviously installing a fan speed regulating circuit, but that's just one more thing that can malfunction.
It's funny though, the "old" SWR amps that didn't have fans as a specific design point, get complaints for running hot, and the newers that have them, get complaints for the fan noise. Looks like a no-win situation to me

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Regards
Sam