Originally Posted by JOME77
Am I missing something? The prices for the custom and signature look like retail prices to me (based on histroical data).
By that I mean the price prior to the allowable 25% discount.
Joe, no, you're not missing anything. We had to raise the prices on the Customs about 20% and the Signatures about 25% to "catch up" to our costs. I know it seems like a lot, but when you realize that most companies will raise their prices ~5% per year, and it has been 5 years since our last increase....well, the math doesn't lie. Actually, we raised the prices on the Standard/Standard Plus series only 15%, which is significantly LESS than you would expect, and on the Customs it is on the low end of the spectrum.
A few items to note in those prices:
On the Signature series basses, the matching back of the headstock is now STANDARD - this was a $200 option previously.
Now you can get an active/passive "vintage" electronics package on ALL of the series basses, with both JJ and PJ options (on 4 and 5 strings).