Damn, that basswood is soft innit?
Seriously tho, it would cost AS MUCH if not more than what you paid for that bass to get a quality reshoot in some cases.
As was said, superglue the big chips so they don't peel away, get a close to perfect match in fingernail polish (I've seen many an assortment with a few that get REAL close to that color.... top it off with clear nail polish, wet sand and buff, and call it a day. At least that's what I'd do.
OR, use this as your chance to be "metal" and put a big black duct tape "x" over that spot...and duct tape your strap on at the same time...all the hep cats are doin it.
Best of luck whichever route you choose.