Just so happens I was on the site today.
Overall, continued high marks from me. You remain a step (at least) ahead of your competitors, which ties in nicely with the quality of the direct (phone, email, yada) customer service.
That said (you knew it, right...gotta' be me), a few things come to mind:
- Contact info. I love to see full info right away when visiting a site - address and phone number. Speaking to the latter, the "GEAR" nomenclature is cool, but it's also functionally useless...or at least cumbersome. Particularly so for a smart phone visitor who could otherwise click on the linked phone number to call directly. By all means, keep "GEAR"...just maybe add the '4327' in there as well.
- The 'Community' tab. Maybe kill it, or at least make it known that it directs to another site. And if you do that, consider adding a [target="_NEW"] attribute to the link so it opens in a new tab/window, instead of the current configuration, where someone may still think they're on the .net site. (Frustrating when you hit the 'home' link, thinking it'll take you back to the store.) And, Captain Obvious reporting for duty, Sir! If you do keep it, perhaps populate it with content that doesn't include the word, "associate," twice in the same sentence.
- The 'Shipping' Tab. Great content in there, but I'm wondering if replacing 'Shipping' with 'FAQ' might be a better option, allowing you to cover more territory. That way you could cover everything from hours, locations, shipping info, and all other polices, with direct links.
- Search Metadata. This is a tough one, as tagging and indexing things can be difficult..especially if trying to work backwards. But, a coupla' examples. A search for, "Roscoe guitar" yields absolutely nothing of consequence until the scroll wheel is jogged a few times. T-shirts, Mono bags, and Vox amps are cool and all, but... Likewise, as you know, a while back I was trying to track down a Suhr guitar that you'd recently sold. Took forever to find, and I'm still not sure how I did it. Was it in "Suhr (In Stock)" or, "Suhr (Archive)"? Good question...and even though I knew your stock number for it, the search query only spit out a "Sorry!" error message. Along those lines....
- More currency with inventory status. I don't want to suggest I know how to market your products, but as an example, what's a realistic way to distinguish something marked, "Sold!" in the "In Stock" gallery for a specific brand, as opposed to something moved to the "Archive" one? Obviously, this is huge with Suhr, as you've sold something close to a gazillion of their guitars, and maybe not so much with a few other brands. As a compromise, how about a separate, "Recently Sold" gallery? Maybe even with a direct link from the home page?
I'm totally picking nits at this point, so I'll shut up. Kudos to an overall friendly and useful site!
Is this really a serious business..??
