| Who will attend? What do you want their experience to be? Why should they come to this clinic?
Have several things that will attract the people you want. Make sure you charge enough to cover your expenses. DON'T SKIMP ON ADVERTISING!
Try to think through the hassles that your guest might encounter, travel, food, lodging, and any other kinds of discomfort and do everything to solve those problems before they happen.
Keep your guests in mind as you plan.
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Never confuse beauty with things that put your mind at ease. -Charles E. Ives
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