Don't know if there's a traditonal music term... I would just think of it as a song built around a bassline / bass riff. As the bass has become capable of more volume, range, and tonal variation over the years there have been loads of them. But they've always been about.
Ben E King - Stand by Me
Simply Red - Sad old Red
Rick James - Super Freak
Just search for 'best bassline' in google, you'll find loads.
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