The catch is that everyone that submits their Zip Code is a winner, and must enter their delivery information to receive their prize. Once they have your info, they add it to the mountains of other addresses submitted and compile a list of "Gullible Bass Players". They shop this list around to companies who are interested in selling products to the "Gullible Bass Player" demographic.
Am I being cynical?
I went to Manchester, New Hampshire earlier this year to see some family who was spending a couple of months there. I flew down and rented a car at the airport, and gave them my cell phone number as a contact number. I had NEVER given my cell phone to ANY company; only friends and family.
Three weeks later, I get a call from a telemarketer, ON MY CELLPHONE, about my interest in purchasing a snowboard.
Hmmmm....If you look at all the information I gave to the rental company, the company that bought THEIR list must have figured that a 27-year-old male Canadian spending a weekend in New Hampshire, who rents a sub-compact car to go to "Ski Country" in February is PROBABLY a snowboarder.
It's the only telemarketer I ever received on my cell, and after telling them I don't snowboard, I never got another call again.
Maybe I'm just paranoid.
Is it really this easy??? 
