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Originally Posted by Zombbg4  As far as i know the only purpose of retail prices on gear is so companys can say "look how much you save", and that no company would sell at retail. Well today i go into a small music shop, part of a chain of 8 or so stores in Washington, and see a peavey grind for 400. I knew that was way to much and after checking online, it was the retail price!
How do they get away with that? Charging unsuspecting people what could be hundreds of dollars more for gear? To me, thats not cool, so i'm boycotting the stores and telling others to do so too.
What do you guys think of this? |
It's wrong, but nothing to do about it, coming from the retail and distribution side (was working with that some years ago, both music store, and distribution company), the SRP is set by the manufacturer to keep some kind of equal level for all stores. What happens then, is that stores like GC etc. who purchase ****loads of items, can negotiate a better purchase price for the gear, and with the business model that bigger chains, and often online stores too, use, they can lower the item price quite a bit, and still get a good profit since they maybe sell 5000 of them instead of 5 ...
Smaller stores don't have that benefit, and for them the full margin is often important for their survival, this is why lot's of smaller stores don't make it in the end and instead and up with overstock that they have to sell out cheap just to pay the rent...
Sad, but that's how turbo-capitalism works ...
D.Don
