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07-09-2005, 12:37 AM
| | Registered User | | Join Date: Dec 2002 Location: Prince Edward Island | | | Why don't they make commercials?
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Amps, basses, guitars, drums, ANYTHING. No commercials for music ever. I don't understand why, they would sure sell a lot more stock. If a company had commercials for their new products, it would be instant gas for us. If there was commercials which included cheaper basses and guitars that were of decent quality, it would definately motivate people to start. I'm suprised the bigger companies like Yorkville haven't done this. What is the reason though?
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07-09-2005, 03:56 AM
|  | (((o))) Moderator | | Join Date: Jul 2003 Location: Antwerp, Belgium | | Maybe if musicians saw their favourite brand showed during the superbowl between Coca-Cola and some soapproduct it would have the opposite effect. The brand would become too mainstream and thus a lot of players would step away from it. I don't know if this is true, but if you look at metalbands who become commercial and the way the fans react to this, I guess the same thing could happen with musicinstruments.
Part of being musician is (for me) being member of a group (the musicians  ) where non-musicians don't have acces to; the musical magazines, the reviews, etc..If you break into this world it could have a negative effect.
Last edited by Vorago : 07-09-2005 at 03:59 AM.
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07-09-2005, 04:08 AM
| | Vorsprung durch Technik | | Join Date: Sep 2000 Location: Cologne, Germany | | | When I was in Texas in 1988 I saw a Yamaha ad with Billy Sheehan on MTV. Just him soloing. Probably 98% of the viewers had no clue what was advertised.
Instruments are special interest, and IMO it's useless to advertise on an expensive general interest medium such as TV. Special interest magazines are cheaper and more efficient.
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07-09-2005, 05:30 AM
|  | Forever in debt to your priceless advice | | Join Date: Oct 2001 Location: Methuen, MA USA | | | Gibson runs commercials around Christmas and Father's Day.
Most of the on-air type of advertising is done by the retailers and is done on the radio because they are more likely to reach their target audience that way. |
07-09-2005, 08:27 AM
| | Registered User | | Join Date: Jan 2004 Location: footballscannotbekickediguess | | Quote: |
Originally Posted by KPJ Gibson runs commercials around Christmas and Father's Day. | They were hitting it hard on Father's day.
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07-09-2005, 08:29 AM
| | Registered User | | Join Date: Aug 2003 Location: Poughkeepsie, NY/Boston, MA | | Quote: |
Originally Posted by Vorago Maybe if musicians saw their favourite brand showed during the superbowl between Coca-Cola and some soapproduct it would have the opposite effect. The brand would become too mainstream and thus a lot of players would step away from it. I don't know if this is true, but if you look at metalbands who become commercial and the way the fans react to this, I guess the same thing could happen with musicinstruments.
Part of being musician is (for me) being member of a group (the musicians ) where non-musicians don't have acces to; the musical magazines, the reviews, etc..If you break into this world it could have a negative effect. | Sadly +1 for me. |
07-09-2005, 08:48 AM
| | Registered User | | Join Date: Sep 2000 Location: Decatur, GA | | Quote: |
Originally Posted by JMX When I was in Texas in 1988 I saw a Yamaha ad with Billy Sheehan on MTV. Just him soloing. Probably 98% of the viewers had no clue what was advertised.
Instruments are special interest, and IMO it's useless to advertise on an expensive general interest medium such as TV. Special interest magazines are cheaper and more efficient. | Heh--that's the only one I ever remember seeing, too. |
07-09-2005, 09:33 AM
| | Registered User | | Join Date: Dec 2003 Location: Windsor, Ont, Canada | | | I saw a fender ad once. It had a bunch of kids playing 'smoke on the water'. The kids had better gear then I do and they had to been 10 tops. |
07-09-2005, 02:35 PM
| | Registered User | | Join Date: Jan 2003 Location: Akron, Ohio | | Wishbass should make some commercials  
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07-09-2005, 06:08 PM
| | Registered User | | Join Date: Feb 2004 Location: San Luis Obispo, CA | | | what do you think endorsements are? Product placement. If joe blow sees his favorite band on mtv playing fender, he wants to play fender too. |
07-10-2005, 04:10 AM
| | (((o))) Moderator | | Join Date: Jul 2003 Location: Antwerp, Belgium | | | I recently saw some MTV coverage of a live performance by some band (I forgot which one, but a pretty big one) and all the time you saw Fender headstocks and Marshall logos flashing all over your screen. |
07-10-2005, 06:01 AM
| | Registered User | | Join Date: Dec 2004 Location: Melbourne, Aus | | I remember that Fender ad.. Can't remember what they were playing though... something like ac/dc 
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07-10-2005, 12:03 PM
| | Registered User | | Join Date: Apr 2001 Location: Chicago, IL | | | ...as KPJ said, Gibson runs advertisements on TV. They've been doing so for several years now. If I'm not mistaken, it's the same, or very similar ad, each year. |
07-10-2005, 12:13 PM
| | Registered User | | Join Date: Jun 2005 Location: Detroit, MI | | | Guitar Center has a lot of ads on the radio, but that's about it. Its more from local stores, then from the actual builder.
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07-10-2005, 12:19 PM
| | Registered User | | Join Date: Dec 2003 Location: Big Sound Central | | Quote: |
Originally Posted by JMX Instruments are special interest, and IMO it's useless to advertise on an expensive general interest medium such as TV. Special interest magazines are cheaper and more efficient. | Agreed, advertising would be kind of useless because most non-musicians would have no clue what was being advertised. I get TapeOP magazine, and I have no clue what some of the ads are for (Post-EQ phasing/Mic Pre-amp two in one with DAW adaptability, jigga wha?). I have this problem with some bass ads as well. Considering the cost of TV and radio advertising and the fact that the average person has no clue what the difference between a pre-amp, power amp, or a head and a cab, or even a guitar and a bass, it would probably just be a waste of money.
I see retail ads for local music stores, don't remember seeing any made by people like Fender or Gibson.
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07-10-2005, 12:54 PM
| | Registered User | | Join Date: Oct 2000 Location: London, UK | | Quote: |
Originally Posted by Coutts_is_god I saw a fender ad once. It had a bunch of kids playing 'smoke on the water'. The kids had better gear then I do and they had to been 10 tops. | yeah, they showed that ad here too.
I saw the Billy Sheehan Yamaha ad on his "On bass" instructional vid-
lots of Spinal Tap-esque facial contortions at the camera as he tapped away, ending with, "NOW, let's turn it up"  | | Thread Tools | Search this Thread | | | | 
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