|  | 
02-15-2011, 12:02 PM
|  | LOLchair | | Join Date: Jan 2010 Location: Lake Worth, FL | | | Coke Secret Recipe Revealed!
Sign in to disble this ad
Source: http://news.yahoo.com/s/yblog_theloo...secret-formula Quote:
One of the most closely guarded trade secrets in the history of commerce may be a secret no more: NPR's "This American Life" thinks it has found the exact recipe for the world's most popular soft drink in a 1979 newspaper article.
According to the show's host, Ira Glass, the drink's secret flavoring component, which was created by pharmacist John Pemberton in 1886, is something called "Merchandise 7X." The show's staff recently stumbled across the February 8, 1979 edition of the Atlanta Journal-Constitution, which published an article on page 28 about a leather-bound notebook that once belonged to Pemberton's best friend, another pharmacist in the Atlanta area named R. R. Evans. The notebook contained a number of pharmacological recipes--but the main entry, for students of commercial history, was what's believed to be the exact recipe for the soft drink: all of the ingredients listed with the exact amounts needed to whip up a batch.
The Journal-Constitution piece also featured a photo of the page in Evans' notebook detailing Coke recipe--essentially revealing the recipe to the world. But since 1979 well antedated the explosion of digital media, the photograph of the recipe didn't travel far beyond the Atlanta area.
Coke's recipe is one of the most closely guarded secrets in American commerce, steeped in cloak-and-dagger lore. After businessman Asa Griggs Candler bought out Pemberton--who also conjured up cough medicines and blood purifiers, among other things--in 1887 for $2,300, the exact recipe for 7X was placed in the vault in an Atlanta bank. It's been reported that only two company employees are privy to its ingredients and how they're mixed at any given time--and that those two aren't allowed to travel together out of fear that a traveling accident might take both of their lives.
According to company historian Mark Pendergrast, Candler was so paranoid about the recipe leaking out of his proprietary control that he would go through the company mail himself to prevent any employees from seeing invoices that might tip off its ingredients.
"It's this carefully passed-on secret ritual," Pendergrast told Glass, "and the formula is kept in a bank vault at Sun Trust, which used to be the Georgia Trust Company."
After Pendergrast reviewed the recipe in the 1979 newspaper photo, he concluded that it could well be the real deal: "I think that it certainly is a version of the formula," he said, adding, "It's very similar to a formula that I found" in one of John Pemberton's notebooks when he was doing research for the book.
So what's the secret to making Coke? Well, here's what was written in the notebook:
The recipe:
Fluid extract of Coca: 3 drams USP
Citric acid: 3 oz
Caffeine: 1 oz
Sugar: 30 (unclear quantity)
Water: 2.5 gal
Lime juice: 2 pints, 1 quart
Vanilla: 1 oz
Caramel: 1.5 oz or more for color
The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops
Pemberton had reportedly hit upon the formula for Coke in an attempt to overcome the addiction to morphine he contracted after the Civil War, so it's perhaps not surprising that, in addition to alcohol, the drink originally contained Coca leaves laced with cocaine. After Atlanta passed a local prohibition ordinance in the 1890s, the company took the booze out of the formula, and the company has used cocaine-free coca leaves since 1904.
When the beverage debuted in Atlanta-area pharmacies owned by friends of Pemberton, marketers pronounced it "a shot in the arm"-- while Pemberton himself hailed it as a cure for cure pain, impotence and headaches. In our more enlightened age, of course, we know that Coke "adds life"--together with a dollop or two of neroli and nutmeg oil.
(Photo: AP/Coca-Cola)
| | 
02-15-2011, 01:17 PM
|  | Registered User | | Join Date: Mar 2009 Location: Lake Charles, La. | | | I'm too lazy to make my own. I'll go to the convenient convenience store to get one.
__________________
Bacon gives me a lard on.
| 
02-15-2011, 02:00 PM
|  | Registered User | | Join Date: Sep 2008 Location: West Covina (LA), SoCal | | | Its cocaine. The secret ingredient is cocaine! Coke is cocaine!
__________________
Bassist for Starveya - www.reverbnation.com/starveya
Sat June 9th @ Shamrocks in Chino Hills - 10pm
Bassist - Veg#33, Buddhist#11, LGBT#5
| 
02-15-2011, 03:55 PM
| | Registered User | | Join Date: Oct 2008 Location: (M)a$$hole. | | Quote:
Originally Posted by MatticusMania Its cocaine. The secret ingredient is cocaine! Coke is cocaine! | In other breaking news, Lincoln has been assassinated.
Oh, and without ingredient 7x, the recipe might as well be for toilet paper.
__________________
Don't tell me the sky is the limit, when there are footprints on the Moon.
| 
02-15-2011, 03:56 PM
| | Registered User | | Join Date: Mar 2006 Location: tulsa oklahoma | | | C17H21NO4
__________________
[witty signature here]
| 
02-15-2011, 04:12 PM
|  | Superfast 2.0 | | Join Date: Aug 2008 Location: San Antonio, TX | | | Here's another ingredient for ya:
H3PO4
There's so much sugar that if the phosphoric acid weren't added you'd puke it right back up. | 
02-15-2011, 04:13 PM
| | Registered User | | Join Date: Feb 2005 Location: Edinburgh & Dundee, Scotland | | | 7X is simply the souls of the Coca Cola company directors.
__________________
EB Musicman/Ibanez/Ampeg/Peavey/Marshall/Tech 21
| 
02-15-2011, 04:19 PM
| | Registered User | | Join Date: Oct 2008 Location: (M)a$$hole. | | Quote:
Originally Posted by i_got_a_mohawk 7X is simply the souls of the Coca Cola company directors. | all 21 grams?
__________________
Don't tell me the sky is the limit, when there are footprints on the Moon.
| 
02-15-2011, 09:01 PM
| | Registered User | | Join Date: Dec 2002 Location: Charlotte, NC | | | The primary ingredient in Coca Cola is dihydrogen monoxide, a chemical compound which is responsible for thousands of human deaths each and every year.
__________________
GK club member # 424 Mesa Boogie club member #44
Old Basstards club member #90
| 
02-15-2011, 09:03 PM
| | Registered User | | Join Date: Jun 2008 Location: Fredericksburg, Virginia | | Quote:
Originally Posted by Silaxian The primary ingredient in Coca Cola is dihydrogen monoxide, a chemical compound which is responsible for thousands of deaths each and every year. | This chemical is very dangerous. Inhalation caused death, and it dissolves most substances.
__________________
Returned in a limited capacity due to noise
| 
02-15-2011, 09:25 PM
| | | Quote:
Originally Posted by Silaxian The primary ingredient in Coca Cola is dihydrogen monoxide, a chemical compound which is responsible for thousands of human deaths each and every year. | I've been getting people in my neighborhood to sign a petition and completely ban this dangerous chemical. | 
02-15-2011, 09:28 PM
| | Registered User | | Join Date: Jun 2009 Location: Galveston,TX/St.Pete,FL | | | Ironic as I have started a petition in my neighborhood to ban petitions cause they are stupid.
__________________ Quote:
Originally Posted by plangentmusic Getting new pu's is like the old relationship getting a boob job. | Quote:
Originally Posted by AnchorHoy The HOA is run by civilians, therefore they are not worthy of respect - or obedience | | 
02-15-2011, 09:29 PM
| | | | Let the meta-irony begin as I start a petition to ban petitions banning petitions. | 
02-15-2011, 09:53 PM
| | Registered User | | Join Date: Mar 2008 Location: Framingham, Massachusetts | | Quote:
Originally Posted by Silaxian The primary ingredient in Coca Cola is dihydrogen monoxide, a chemical compound which is responsible for thousands of human deaths each and every year. | I was in a science class in 7th grade too! 
__________________ Quote: |
Originally Posted by Jeremy Clarkson He's a plucky brit, and like all plucky brits he's going to come in second. | | 
02-16-2011, 01:41 AM
| | Registered User | | Join Date: Jan 2007 Location: Close enough to San Fran | | Quote:
Originally Posted by Silaxian The primary ingredient in Coca Cola is dihydrogen monoxide, a chemical compound which is responsible for thousands of human deaths each and every year. | Quote:
Originally Posted by Thunderscreech This chemical is very dangerous. Inhalation caused death, and it dissolves most substances. | Coca-Cola is best soda for metal   
__________________
SO %!@# BROKE" BASSISTS CLUB MEMBER #3
| 
02-16-2011, 02:01 AM
|  | Registered User | | Join Date: Jul 2007 Location: Indianapolis, Indiana | | | "The dihydrogen monoxide hoax is a deception that involves the use of an unfamiliar name for water ("dihydrogen monoxide"), then, by listing some negative effects of this chemical, attempts to convince people that it should be carefully regulated, labeled as hazardous, or banned. The hoax is designed to illustrate how the lack of scientific literacy and an exaggerated analysis can lead to misplaced fears.[1] "Dihydrogen monoxide", shortened to "DHMO", is a name for water that is consistent with basic rules of chemical nomenclature,[2] but is not among the names published by IUPAC[3] and is almost never used."
From Wiki. | 
02-16-2011, 02:11 AM
|  | Registered User | | | | And now for the REALLY important coup: identifying the Colonel's 17 different herbs & spices!
A 10 piece box of bird costs $20 up here now!  | 
02-16-2011, 02:12 AM
| | Registered User | | Join Date: Jan 2007 Location: Close enough to San Fran | | awww man, how did I not see that?!?!?! I remember when Penn & Teller did a joke on this by having people sign a petition banning it, and I remember laughing at them! 
Epic fail for me.
__________________
SO %!@# BROKE" BASSISTS CLUB MEMBER #3
| 
02-16-2011, 02:41 AM
|  | Registered User | | Join Date: Jul 2007 Location: Indianapolis, Indiana | | | Well, technically the statements of "The primary ingredient in Coca Cola is dihydrogen monoxide, a chemical compound which is responsible for thousands of human deaths each and every year" & "This chemical is very dangerous. Inhalation caused death, and it dissolves most substances" are TRUE with water. I didn't know if the OP's we're going along with the joke or not. | 
02-18-2011, 09:34 PM
|  | Superfast 2.0 | | Join Date: Aug 2008 Location: San Antonio, TX | | Quote:
Originally Posted by MIJ-VI And now for the REALLY important coup: identifying the Colonel's 17 different herbs & spices!
A 10 piece box of bird costs $20 up here now!  | http://www.experts123.com/q/what-are...d-chicken.html | | Thread Tools | Search this Thread | | | |
Posting Rules
| You may not post new threads You may not post replies You may not post attachments You may not edit your posts HTML code is Off | | | |