As a belgian i find this a bit annoying!
I see it as a big marketing scheme to sell more beer making people believe they are drinking something remotely belgian!
A bit like this horrible place in NY (
Pommes Frites Inc./Menu) which has nothing belgian about it!
None of these sauces are remotely Belgian, the chips are horrible but becasue they serve them in a cone and say they are Belgian people queue for ages!
Their specialty is chips with bright orange cheese sauce! Think mac and cheese but with no mac and more chips! Complete blasphemy! You could get shot for that in Belgium!