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10-06-2010, 07:53 AM
| | Registered User | | Join Date: Oct 2008 Location: (M)a$$hole. | | | The GAP's new logo
Sign in to disble this ad
http://kitsunenoir.com/2010/10/06/a-...re-like-a-nap/
To think the umpteen meetings and thousands of dollars allocated to end up at this. Gap
There. Arial Black. Where's my 30 grand?
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10-06-2010, 07:56 AM
| | | | Nope you just get your normal salary, the people who sub contracted the person to tell you to do it made a nice 100k.
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10-06-2010, 09:38 AM
|  | Registered User | | | | | A snip at $635,440 for a finders fee, the design was found crayoned onto a piece of paper and picked up off the side walk outside a primary school, the original designer has not yet been traced ; ).
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Last edited by Skitch it! : 04-21-2011 at 04:44 AM.
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10-06-2010, 09:45 AM
| | Registered User | | Join Date: Feb 2005 Location: Edinburgh & Dundee, Scotland | | | Media like this isn't about being good, it's about BSing someone into thinking you have.
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10-06-2010, 11:27 AM
| | Registered User | | Join Date: Nov 2005 Location: Jacksonville and Pensacola, FL | | | Simpleness aside, I actually like the new logo. I was really preparing myself to hate it, but I think it works better than their previous logo. I just don't like the font being black. Not that I shop there anyway.
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10-06-2010, 05:13 PM
|  | Registered User | | Join Date: Jan 2005 Location: hudson valley | | | haven't they always had a minimalist thing?
Safe bet that dozens of incredibly accomplished graphic artists, strategic planners, researchers and all sorts of retail and marketing executives worked for months on it. People fought. Worked weekends. Somebody actually quit when they took the serifs off.
Seen it happen before. Its actually kind of sad.
Good luck with the new logo. Hope everybody storms in an buys denims and t-shirts. |
10-06-2010, 05:52 PM
| | Registered User | | Join Date: Jan 2005 Location: Wantagh, New York | | | It really irks me that they are using such a base font as Arial. I am all for simplicity, and in fact usually prefer it, but this is not even simple... more-so borderline amateurish.
As noted above, I can guarantee that people worked "hard" on this and went through a lot of debate, yet it could easily be made by an 8th grader in Photoshop.
They could've at least gotten someone to use Illustrator and create something a little less bland. Just my two cents. |
10-06-2010, 06:19 PM
| | Registered User | | Join Date: Nov 2007 Location: Florida | | Quote:
Originally Posted by wdinc01 Simpleness aside, I actually like the new logo. I was really preparing myself to hate it, but I think it works better than their previous logo. I just don't like the font being black. Not that I shop there anyway. | What was the old logo?
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10-06-2010, 06:21 PM
| | Registered User | | Join Date: Oct 2008 Location: (M)a$$hole. | | | the first one in the link, when the text was IN the square.
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10-06-2010, 06:23 PM
| | | | There I fixed it and put the "Gaps" in the logo. I could have done that for a lot less than they paid somebody else.
G a p |
10-06-2010, 06:26 PM
| | Registered User | | Join Date: Jun 2009 Location: QLD, Australia | | | Brilliant marketing.
A media hoo-hah about how bad the new logo is, is brilliant promotion, viral marketing at its finest.
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10-06-2010, 06:31 PM
|  | Registered User | | Join Date: Jul 2008 Location: Eh? | | | I agree that the final produce is incredibly bland and generic (oh hi, Gap clothes).
But saying "I could type Gap in Arial too" is pretty much focusing on the tree that hides the forest. There's usually an awful lot of work even behind this. I'm guessing that the design firm started with some awesome proposals, but the Correctness and Good Taste Commitee at Gap started issuing demands, that escalated into three months of dull revisions, until one day the whole agency threw their arms up in the air and said "oh screw that".
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10-06-2010, 06:34 PM
| | Registered User | | Join Date: Oct 2008 Location: (M)a$$hole. | | | L-A, that is exactly what I was getting at....thank you.
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Don't tell me the sky is the limit, when there are footprints on the Moon.
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10-06-2010, 06:40 PM
| | Registered User | | Join Date: Jul 2008 Location: Eh? | | OTOH, how much more could it represent Gap clothing? 
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10-06-2010, 08:04 PM
| | Registered User | | Join Date: Feb 2009 Location: Western Pennsylvania | | | |
10-06-2010, 08:10 PM
|  | THIS HAND OF MINE GLOWS WITH AN AWESOME POWER! | | Join Date: Sep 2007 Location: USA; Mitchellville, Maryland | | | 1) You left out the blue square which, imo, makes the logo.
2) It's better than they're old one. The old one really struck me as the logo of a high fashion business because it actually looks pretty classy. The Gap has some nice stuff but their not exactly high fashion. They're new logo looks much more accessible. Not that that will really change anything, just my thoughts on it. Lots of companies are changing they're logos to a more minimalist contemporary look anyway, they could be doing it just to be cool.
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10-06-2010, 09:06 PM
|  | Moderator
Endorsing Artist: Martin Keith Guitars Moderator | | Join Date: Nov 2003 Location: Long Island, NY | | | Terrible, terrible, logo.
In other news, I think I'm going to change my avatar. I know the square's not perfect, but I only had a few minutes. |
10-06-2010, 09:18 PM
| | Registered User | | Join Date: Oct 2008 Location: (M)a$$hole. | | | Nice.
Good, clean,
Simple.
Sorry, couldn't resist...lol!
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Don't tell me the sky is the limit, when there are footprints on the Moon.
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10-06-2010, 09:23 PM
| | Moderator
Endorsing Artist: Martin Keith Guitars Moderator | | Join Date: Nov 2003 Location: Long Island, NY | | | |
10-12-2010, 05:09 AM
| | Registered User | | Join Date: Oct 2008 Location: (M)a$$hole. | | | Well, looks like they changed their logo back.... check all the corporate sites. It's back to the old logo. Half surprised they didn't add "classic" underneath it.
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Don't tell me the sky is the limit, when there are footprints on the Moon.
Last edited by hover : 10-12-2010 at 05:12 AM.
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