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03-19-2010, 10:52 AM
| | Registered User
Endorsing Artist/Product Line Manager: Source Audio Effects | | Join Date: Nov 2009 Location: Boston, MA | | | Nestle's EPIC Fail on Facebook
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http://www.facebook.com/pages/Nestle/24287259392 http://socialmedialibrary.co.uk/blog...es-sour-taste/
Was anyone keeping track of this this morning? Nestle faces an illegal palm oil controversy brought on by a Greenpeace initiative and the lash back on their Facebook Page was GROSSLY mishandled by the page admin. I included to a link with some screen grabs on top of the link to their page, because they've been deleting posts.
Precedent setting mismanagement of Social Media. This is a real time case study.
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03-19-2010, 10:56 AM
| | Banned | | Join Date: Mar 2006 Location: Lincolnshire, UK | | | I wonder if it was their last day or something. |
03-19-2010, 10:58 AM
|  | You don't want to do that. Trust me. Forum Administrator | | Join Date: Mar 2000 Location: atlanta ga | | | RAAAAAAAAAAAAAAAAGGGGGGEEEEE!
heh. at least seems like some folks on their facebook page are certainly raging.
__________________ Talkbass Forum Administrator Ask me, I'm here to help. Lord Only on Myspace - 4 New Lord Only Tracks from our 2nd CD Lord Only - yes. we're back. sorta versatile residue -12 minute instrumental I find it elevating and exhilarating to discover that we live in a universe which permits the evolution of molecular machines as intricate and subtle as we. - Carl Sagan Rock 'n' Roll... It's got nothing to do with journalists, and it hasn't really even got anything to do with musicians, either. - Pete Townsend |
03-19-2010, 11:01 AM
| | Banned | | Join Date: Mar 2006 Location: Lincolnshire, UK | | | "Social media: as you can see we're learning as we go. Thanks for the comments."
haha |
03-19-2010, 11:15 AM
|  | OVNIFX
EXAR pedals rep for North & Central America | | Join Date: Oct 2005 Location: PDX, OR | | | It's complicated. Nestle are a giant faceless corporation, one of the biggest multinational food companies, and they obviously make their plans around profit. But OTOH they do not do any palm oil harvesting/production, they just buy what's available to buy. It's the locals, the "natives", that have destroyed their own rainforest. So I understand why Greenpeace targeted Nestle, as one of the biggest consumers of palm oil, but really it's not like Nestle is some kind of Satan going in and killing orangutans--more like they are ordinary "American-style" consumers, doing what consumers do, and the people selling them the goods are the ones actually committing the evil and destruction. Stopping Nestle from buying palm oil from that country is a good positive step, but RAGING and demonizing Nestle just misses the mark. |
03-19-2010, 11:19 AM
| | Registered User | | Join Date: Jul 2004 Location: an ignore list near you | | Quote:
Originally Posted by john turner  RAAAAAAAAAAAAAAAAGGGGGGEEEEE!
| SWEET
Mike |
03-19-2010, 11:32 AM
|  | One lab accident away from being a supervillain | | Join Date: Aug 2006 Location: Powder Springs, Ga | | Quote:
Originally Posted by bongomania It's complicated. Nestle are a giant faceless corporation, one of the biggest multinational food companies, and they obviously make their plans around profit. But OTOH they do not do any palm oil harvesting/production, they just buy what's available to buy. It's the locals, the "natives", that have destroyed their own rainforest. So I understand why Greenpeace targeted Nestle, as one of the biggest consumers of palm oil, but really it's not like Nestle is some kind of Satan going in and killing orangutans--more like they are ordinary "American-style" consumers, doing what consumers do, and the people selling them the goods are the ones actually committing the evil and destruction. Stopping Nestle from buying palm oil from that country is a good positive step, but RAGING and demonizing Nestle just misses the mark. | Ah, so passive destruction of the earth is acceptable.
Why do you hate orangutans and our planet so much? 
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03-19-2010, 11:32 AM
| | One lab accident away from being a supervillain | | Join Date: Aug 2006 Location: Powder Springs, Ga | | Quote:
Originally Posted by mike_v_s SWEET
Mike | Wait, what day is it?
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03-19-2010, 12:36 PM
| | OVNIFX
EXAR pedals rep for North & Central America | | Join Date: Oct 2005 Location: PDX, OR | | Quote:
Originally Posted by PSPookie Ah, so passive destruction of the earth is acceptable. |  No, but demonizing Nestle for overconsuming palm oil from an unsustainable source is like demonizing a fat kid for overconsuming Cheetos and Twinkies. The real "bad guys" are the ones doing the actual raping of the rainforest. Yes, we can "get to them" by drying up the demand for their goods, but (continuing the fat kid simile) the solution for the fat kid is to educate him/her and provide viable alternate choices; not to scream that fat kids are Earth-killing devils.
Of course we have to dry up the demand for products that result in so much eco/animal damage, but we have to do so in a sensible way. |
03-19-2010, 01:00 PM
|  | Registered User | | Join Date: Oct 2006 Location: San Francisco | | | odds are there's a product you love that some animal lost it's home over. |
03-19-2010, 01:06 PM
|  | no really, smokemeth&hailsatan | | Join Date: Dec 2005 Location: Pueblo, CO | | Quote:
Originally Posted by PSPookie Wait, what day is it? | I must have missed the memo too.  |
03-19-2010, 01:10 PM
|  | Registered User | | Join Date: Jul 2008 Location: Eh? | | Quote:
Originally Posted by PSPookie Ah, so passive destruction of the earth is acceptable.
Why do you hate orangutans and our planet so much? | You have a car. It emits CO2. CO2 hurts the atmosphere.
Surely, you must be a nature-hater. 
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Originally Posted by tom once dead Also to prove my Australianism, I've been stung by an irukandji jellyfish before, while snorkelling at an island looking at stingrays. | |
03-19-2010, 01:15 PM
| | Registered User | | Join Date: Sep 2000 Location: TO,ON,CA | | Quote:
Originally Posted by bongomania It's complicated. Nestle are a giant faceless corporation, one of the biggest multinational food companies, and they obviously make their plans around profit. But OTOH they do not do any palm oil harvesting/production, they just buy what's available to buy. It's the locals, the "natives", that have destroyed their own rainforest. So I understand why Greenpeace targeted Nestle, as one of the biggest consumers of palm oil, but really it's not like Nestle is some kind of Satan going in and killing orangutans--more like they are ordinary "American-style" consumers, doing what consumers do, and the people selling them the goods are the ones actually committing the evil and destruction. Stopping Nestle from buying palm oil from that country is a good positive step, but RAGING and demonizing Nestle just misses the mark. | I'm not really sure Greenpeace is right in this situation to attack Nestlé, since the company is a member of Roundtable on Sustainable Palm Oil (RSPO) organisation ( http://www.rspo.org/?q=om/970)....so the whole thing seems ridiculous..
But yeah, having a person that can be mature and keep a cool head under criticism is really important for a large company navigating through social media...this wasn't handled properly by a long shot heh..
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Last edited by Emerald_gasH : 03-19-2010 at 01:17 PM.
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03-19-2010, 01:19 PM
| | Banned | | Join Date: Feb 2004 Location: Omicron Persei 8 | | | How did Nestle epic fail?
I see a response stating that "get it off your chest, we'll pass it along." As well as a semi-sarcastic remark. However, there's nothing that wreaks of fail. This is blown way out of proportion. I guess it's just what the orangutans need. |
03-19-2010, 01:23 PM
|  | Registered User | | Join Date: Feb 2009 Location: Brooklyn Park, MN. | | Quote:
Originally Posted by Emerald_gasH I'm not really sure Greenpeace is right in this situation to attack Nestlé, since the company is a member of Roundtable on Sustainable Palm Oil (RSPO) organisation ( http://www.rspo.org/?q=om/970)....so the whole thing seems ridiculous..
But yeah, having a person that can be mature and keep a cool head under criticism is really important for a large company navigating through social media...this wasn't handled properly by a long shot heh.. | Greenpeace is NEVER right. Fascist bunch of KILLERS. IMHO
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03-19-2010, 01:24 PM
|  | Drunk on power... and beer | | Join Date: Sep 2007 Location: Co. Kerry, Ireland. | | | I feel like buying a few crates of Kit Kats, for some reason...
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03-19-2010, 01:26 PM
| | One lab accident away from being a supervillain | | Join Date: Aug 2006 Location: Powder Springs, Ga | | Quote:
Originally Posted by L-A You have a car. It emits CO2. CO2 hurts the atmosphere.
Surely, you must be a nature-hater. | No way, man. I walk everywhere I go and I make sure not to exhale in order to reduce my carbon footprint.
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I'd much rather be the least talented Beatle than the most talented Foo Fighter.
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03-19-2010, 01:27 PM
| | Registered User | | Join Date: Feb 2009 Location: Brooklyn Park, MN. | | Quote:
Originally Posted by Darkstrike I feel like buying a few crates of Kit Kats, for some reason... | +1 I have allays liked them, and if it PO's some greenies they will taste even better
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It's 106 miles to Chicago. We've got a full tank of gas, half a pack of cigarettes, it's dark, and we're wearing sunglasses. Hit it.
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03-19-2010, 01:29 PM
|  | The older I get, the better I was. | | Join Date: Sep 2005 Location: Pasadena, CA | | Quote:
Originally Posted by L-A You have a car. It emits CO2. CO2 hurts the atmosphere.
Surely, you must be a nature-hater. | A minor correction...
Your car emits CO (carbon monoxide). Humans - and other air-breathing creatures - emit CO2 every time they exhale. CO is harmful. CO2 is not.
Carry on. |
03-19-2010, 01:36 PM
| | The older I get, the better I was. | | Join Date: Sep 2005 Location: Pasadena, CA | | Quote:
Originally Posted by karrot-x How did Nestle epic fail?
I see a response stating that "get it off your chest, we'll pass it along." As well as a semi-sarcastic remark. However, there's nothing that wreaks of fail. This is blown way out of proportion. I guess it's just what the orangutans need. | The individual doing the posting for Nestle took much too personal a position. Making personal, snarky, and sarcastic responses to individual posts is really bad form for someone representing the company to the public. In the age of online social networking, it's a fairly significant corporate PR fail - nothing Nestle isn't used to dealing with, however. | | Thread Tools | Search this Thread | | | | 
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