Product placement in the last Disney cartoon

NickInMesa · #1 12-27-2009, 08:59 PM

You can't avoid product placement in the live action Disney movies, of course whatever car is being driven is advertised for, therefore they charge whoever is ready to pay the price, and it's not UNcommon for Volvos and Apple computers to be vamped in Hollywood. But in animation, you can bypass that and be brand neutral.

In the new movie, which is the last handdrawn animated movie by Disney, The Princess And The Frog, they are shamelessly pushing Tabasco sauce. Not only once but three times as a clearly recognizable items, and once by brand name, and my kids and I were told that you can't have a good gumbo without a dash of Tabasco.

Hmmm ok... I am as much of a capitalist as the next one but, seriously, Disney Studios? Tabasco?

So what do you guys think of this... am I over-reacting?

And what other products should they push next time.

Sherwood · #2 12-27-2009, 09:01 PM

I assure you, this is not the first hand drawn animated movie by Disney.

Also, you cannot have a good gumbo without some tabasco. Fact of life.

NickInMesa · #3 12-27-2009, 09:04 PM

Quote:

Originally Posted by Sherwood

I assure you, this is not the first hand drawn animated movie by Disney.

Also, you cannot have a good gumbo without some tabasco. Fact of life.

I meant to say "first in some years".

I know, you need tabasco in your gumbo. But they could have said "some generic red hot sauce".

As a fan of the Etch-A-Sketch, I approved of the product placement in toy story.

tplyons · #4 12-27-2009, 09:05 PM

Quote:

Originally Posted by Sherwood

I assure you, this is not the first hand drawn animated movie by Disney.

Also, you cannot have a good gumbo without some tabasco. Fact of life.

Tobasco is a genericized trademark... it's the only hot sauce that's instantly recognizable by most of society... probably much easier to use a brand name that people recognize than to establish another fake brand.

Sherwood · #5 12-27-2009, 09:06 PM

True. They couldn't drop Tabasco (tm) in without their approval, so Disney no doubt has an arrangement with them.

I'll have to run it by my New Orleans-area friends, and see how it played to them. I honestly hadn't thought about it until you brought it up. I imagine it seemed a little contrite there.

bassteban · #6 12-27-2009, 10:47 PM

I like Tobasco* sauce. AND the Wizard of Oz.

*that speling looks wrong...

bongomania · #7 12-27-2009, 10:54 PM

Most of my friends in N.O. prefer Crystal over Tabasco, but Disney couldn't very well have had their characters saying "you can't have a good gumbo without some Crystal".

**jmattbassplaya** · #8 12-27-2009, 11:05 PM

Don`t worry to much about it. Disney is finally in good hands once again.

bassteban · #9 12-27-2009, 11:18 PM

I was pretty sure it wasn't Tabasco.

http://countrystore.tabasco.com/

BassXgirl · #10 12-27-2009, 11:30 PM

I think it seems a little shameless. Sometimes it gets annoying being so constantly bombarded with advertising EVERYWHERE.

Quote:

Originally Posted by tplyons

Tobasco is a genericized trademark... it's the only hot sauce that's instantly recognizable by most of society... probably much easier to use a brand name that people recognize than to establish another fake brand.

They easily could have said "hot sauce" and 100% of viewers would know what that is.

Holy War · #11 12-28-2009, 01:37 AM

as long a theyre not endorsing Texas Pete we're all good in the neighborhood (unless they dont rake their yards, then we have big problems).

odin70 · #12 12-28-2009, 01:40 AM

I hate Disney

knumbskull · #13 12-28-2009, 05:41 AM

Quote:

Originally Posted by NickInMesa

And what other products should they push next time.

and so on

Darkstrike · #14 12-28-2009, 05:50 AM

Wo can blame them, Tabasco is awesome.

hover · #15 12-28-2009, 06:49 AM

Quote:

Originally Posted by NickInMesa

it's not common for Volvos and Apple computers to be vamped in Hollywood.

Off the top of my head Volvos are prominent in the latest Twilight movies, and Apple ALL OVER "Drag me to Hell". As I watched them both yesterday...the former at the insistence of my 15 year old Daughter.

geeza · #16 12-28-2009, 07:14 AM

Quote:

Originally Posted by BassXgirl

I think it seems a little shameless. Sometimes it gets annoying being so constantly bombarded with advertising EVERYWHERE.

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L-A · #17 12-28-2009, 07:21 AM

Disney promoting something? Really?

Who would have thought.

**NOLA Bass** · #18 12-28-2009, 08:01 AM

Quote:

Originally Posted by bongomania

Most of my friends in N.O. prefer Crystal over Tabasco, but Disney couldn't very well have had their characters saying "you can't have a good gumbo without some Crystal".

Yep, Crystal has Tabasco beat for sure. Granted, I'm not sure if anyone outside of here knows of it.

NickInMesa · #19 12-28-2009, 11:42 AM

Quote:

Originally Posted by hover

Off the top of my head Volvos are prominent in the latest Twilight movies, and Apple ALL OVER "Drag me to Hell". As I watched them both yesterday...the former at the insistence of my 15 year old Daughter.

I really loved Drag Me To Hell. I love all of Sam Raimi, except for the Superman trilogy (yuck!)

Justin Long I believe is not allowed to use anything else but Apple products, since "He is a Mac".

But again, in live action movies, you can't get away from using real products and more or less endorsing them. I used to work for the manufacturers of a (then) cool Webcam and one of our VPs was spending his time on the phone getting Hollywood deals by showering execs with freebies.

That's how it's done.

Now, for cartoons, hmm, I don't know. It just sounds awkward to me. I would expect Disney's animated movies to be brand free... I don't know what. Just a tradition.

I am not against it, it just surprised me a little.

hover · #20 12-28-2009, 12:16 PM

Quote:

Originally Posted by NickInMesa

I really loved Drag Me To Hell. I love all of Sam Raimi, except for the Superman trilogy (yuck!).

right there with ya. awesome.

Quote:

Originally Posted by NickInMesa

Justin Long I believe is not allowed to use anything else but Apple products, since "He is a Mac".

It's funny, I had the same conversation with the Missus yesterday as we watched it, hahaha...only reason it was stuck in my head to comment.

Quote:

Originally Posted by NickInMesa

But again, in live action movies, you can't get away from using real products and more or less endorsing them....Now, for cartoons, hmm, I don't know. It just sounds awkward to me. I would expect Disney's animated movies to be brand free...

Yeah, I totally agree, I think it's like "dating" a movie to a certain period, whereas alot of Disney animated fare, tho obviously giving a nod to the era they are in from the story perspective, always had that "timeless" quality, and that should be continued. Not disparaging Tabasco at all, but I agree with the sentiment that "tabasco" could have been replaced with "hot sauce" to the same effect.