| Assuming you like the tone of the bass, you could also try some compression. You would have to play with the parameters - maybe start around 4:1 or so and work with it. Adjust the threshold so that you are compressing on most notes, then turn up the output gain. This should increase the apparent loudness. Of course make sure it's tasteful. If you are using a DAW a lot of the plugins will have presets that are good places to start with.
Another trick you could try - which is usually used on higher-frequency sources - run it into a stereo delay and delay the left side by ~ 5ms and the right side by ~6 or 7 ms. You do not want any feedback (repeats). Make sure the dry signal is present - then boost the left and right delay signals a bit. This spreads the signal a bit.
Then there is re-amping...or process the track thru a guitar/bass amp simulation software like Guitar Rig, etc. But, as msquared mentioned, tweaking the EQ may be better. You may have to sculpt it to work with the other instruments on the recording.
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