Originally Posted by Vince Klortho
Yes you are correct. Not like it stops anyone, though.
There are ways around it - trades.
I did something like this years ago. We bought promotional items from the radio station (tour jackets, mugs, posters), in exchange for radio play and involvement (performances, on-air interviews, meet-n-greet, etc) at various radio station promotional events.
In the end, we realized most of the money (cash) was going into the pockets of various key people at the station and we never sold that much product.
Same with record stores -- you had to "buy" rack space. Never sold enough product to pay the monthly rent.
There are ways around direct exchange of cash. But, in the end, you cannot compete with the handful of major labels - they have way more money than you.