Originally Posted by jmattbassplaya
I've had the best success posting an event about 3 weeks ahead of time and then inviting the guests in waves over the following weeks leading up to the event. That way the event keeps popping up on people's walls and will remind them that there's a show coming up.
I usualy go three weeks ahead, too--people are busy, you know?
And then two weeks ahead I'll add something to the page (like a, "Can't wait to see you all there" or "By the way, we're debuting some new material"), which will obstensibly serve as a reminder. Same thing a few days before.