We have just started getting into having sponsors at our gigs. We got a one show commitment from Fireball whiskey at the local Quaker Steak and Lube for bike night on a Wednesday night. We played this gig on January 9th...to a jam packed bar, parking lot etc.
This is the largest bike night in the southeast so I am told, the event was packed with over 1500 in attendance. We were offered $300 from the venue as an unknown, and we brought in another $200 in sponsorship cash as a trial run. We each also got shirts to wear, shot glasses and bracelets. There was a skimpily dressed girl in a firemans style getup passing out free samples.
The bar manager liked us a lot, they asked if we would come back at our normal rate $500...or $450 and a $50 tab. We of course said yes. The sponsor on the other hand is a tough cookie, the girl that managed the event is pretty low on the tree at corporate, with a title of Sales Ambassador. She has told us they operate on a limited budget...(who doesn't these days?) So we are not sure where we will end up with this sponsor.
We ran our own PA, the gig is from 6:30 to 10pm on Wednesday evenings. The owner of the venue emailed us today and said he loved having Fireball out, they sold a lot of their product and would have extra on hand if we can bring Fireball out every 2-3 months for an official Fireball night with our band name.
We talked this over in our private band Facebook group. Only one of us has had sponsorship in the past. It involved Banners, Flyers, shirts, shwag to give out a gigs, and the girls to come out to bigger events. It also included a monthly allowance which was used for gas, and whatever else we have as expenses.
We hope this relationship continues, but who knows, if it peters out we will try to find another sponsor or more than one.
For you cover band weekend warriors what kind of sponsorship's have you negotiated? Anyone have any ideas for other sponsors that might work besides liquor. Playing in bars and semi dives makes getting the liquor vendors to notice you....anything else we should put on our radar?
Last edited by PopaWoody : 01-17-2013 at 08:56 AM.