| Keep it short, some of these people are very lazy.
Start off with a short history (x has been together since) etc, mention any big gigs of note, try to describe your sound, and try and get a bit of humour or lightheartedness in there.
Actually, the best way is to look up your favourite signed bands on myspace, and read the "about me" it'll have been written by the label, no doubt, so you'll get a good idea of what they see as a good bio.
Good luck!
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Black n' Rosewood #2, represent!
=D
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