Just a thought... Squier for years had a reputation for making trash versions of Fenders instruments. Now, the past few years, many on Talkbass are saying that the Squiers have improved a lot with the VM and CV series. While that is great news, there are still people who shy away from the word "Squier". Now, some of the factories producing the Chinese made Squiers are also producing the Fender line - specifically the Modern Player. So, what exactly is the point of the brand name Squier or Squier by Fender? Why not just make them all Fenders? Squier already has things divided into different series, and the series have different labels than their Fender counterparts (except Deluxe). Think about it - wouldn't these instruments just bring more buyers if they had the Fender name alone, and people wouldn't be weary of the name on the headstock? They could divided the series like so: Fender Affinity Standard Fender Affinity Deluxe Fender Vintage Modified Fender Classic Vibe Fender Modern Player Fender Blacktop Fender Standard Fender Pawn Shop Fender Deluxe Fender American Standard Fender American Deluxe Fender American Vintage Fender Artist Fender Customer Shop I don't hate Squier by any means (I once bought an Affinity Jazz V to donate - pretty nice bass and they liked it a lot), but since the Fender name is far more respected, why not do this? Especially since people like owning a "real Fender".