Logo design

Discussion in 'Luthier's Corner' started by Chief Janez, Jan 1, 2013.


  1. Chief Janez

    Chief Janez

    Joined:
    Oct 24, 2012
    hey,

    I'm trying to design a logo for the headstock so i need some opinions.
    [​IMG]
    WARNING: MADE WITH MY "AMAZING" PHOTOSHOP SKILLS

    Should I dump the guitars part and use just the TK, or something else...

    Should I redesign the logo?, does it look corny?

    The more feedback I get the better, thanks again
  2. lowsideonacurve

    lowsideonacurve

    Joined:
    Feb 24, 2011
    I'd dump the "Guitars" and replace it with something kind of short for a logo that would be universal to what ever build you put it on and have separate model name for that particular guitar.

    I like the font, but the scroll lines give it an old time'y look, maybe make that font bold and play with the size a little would do it.
  3. jay tay

    jay tay

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    Aug 12, 2009
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    Manchester UK
    I like Logo's with less writing, this is the one I have been using, with my initials JT

    [​IMG]
  4. Chief Janez

    Chief Janez

    Joined:
    Oct 24, 2012
    Well the main idea was to give it an old time'y look :p

    I like the art nouveau-esque letters and ornaments found in decorative art and posters between the 19 and 20 century and i wanted to capture that feel with the logo..
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  6. HaMMerHeD

    HaMMerHeD

    Joined:
    May 20, 2005
    Location:
    Norman, OK
    The leaves are cool, and the thingie under the letters is cool. But even though the design of the font works well with the decorative elements, they still look disconnected from each other.

    If you lose the "Guitars" part, you'll lose most of the Alphonse Mucha aesthetic.

    I would make the text smaller and center it between the leaves.
  7. pilotjones

    pilotjones Supporting Member

    Joined:
    Nov 8, 2001
    Location:
    US-NY-NYC
    I like it. I'd
    - scale down the leaves by 10%, then
    - scale down the squiggle in the center of the underline by 5-10%, then
    - scale down the whole thing a couple of percent, then
    - play with the length of the underline tips to see what looks best as far as overshooting the leaves, landing even, or coming up short
  8. Hopkins

    Hopkins Supporting Member

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    Nov 17, 2010
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    Houston Tx
    Its too busy, I would loose everything but the font.
  9. 1958Bassman

    1958Bassman

    Joined:
    Oct 20, 2007
    I think it's good, but a bit large. Maybe try somewhere between 60% and 70% of the existing size- the scale of it is a bit off, to my eye.

    A logo should tell people who you are, not necessarily what you do. It's already on a guitar, but if that's the company name, make T.K. the main focus and shrink the 'Guitars' part. I also think the K could look better (match the G better) by inverting it. The low waist on the K makes it look odd next to the G, in that style. It reminds me of the Art Nouveau style used on Arts & Crafts items/furniture and I like that style. Not sure it would fit the spirit if you use machines for all/most of your operations, but the look is good.
  10. secretsound5

    secretsound5

    Joined:
    Sep 30, 2006
    Location:
    S. Jersey, Phila.
    right, a bit large. how about doing the T K G in caps and uitars in lower case. It may look less cluttered once it's strung.
  11. 49sfine

    49sfine Supporting Member

    Joined:
    Apr 20, 2008
    Location:
    Austin, Texas
    Like PilotJones, I like the whole thing, just think it is a bit out of proportion. Like he suggested, I would play around with all those percentages and see what happens. I also don't think you need to loose the word 'guitars' either. I also like the suggestion of putting 'uitars' in lower case - see what that looks like.

    Here's a monogram (crude initial drawing) I am playing with that has my 3 initials in it so I know what's it's like to try and design one of these things! My original idea was a small, one sided medallion to be routed into the headstock, but the cost may force me to go with a branding iron, or now that I think about it, a decal. We'll see ....

    [​IMG]
  12. Doner Designs

    Doner Designs Steve Doner Gold Supporting Member

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    Location:
    Metro Chicago Area
    Disclosures:
    Doner Designs is an alias for Steve Doner
    In order to avoid any issues with utilization of Fender style headstocks we simply brand the neckplate and leave the headstocks blank.

    We use fancy string trees to dress up the HS a bit.

    Still, I do like the idea of something on the HS.
  13. Chief Janez

    Chief Janez

    Joined:
    Oct 24, 2012
    thanks for all the ideas and suggestions

    i played with illustrator a bit and redesigned the logo.
    I think it's better, but mabye something is missing...

    [​IMG]

    would like to read your opinions
  14. Doner Designs

    Doner Designs Steve Doner Gold Supporting Member

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    Metro Chicago Area
    Disclosures:
    Doner Designs is an alias for Steve Doner
    Lookin good. Remember, even Leo changed his a few times. :)
  15. ibateur

    ibateur

    Joined:
    Dec 30, 2011
    Location:
    Hilversum, Netherlands
    Start with a sense of target audience. The font looks old fashioned and the leaves I find distracting. If you specifically want them, incorporate the initials into them. For logos, I feel that less is more. You want it to be recognizable from a good distance.

    Maybe two-tone logo as well.
  16. pica

    pica

    Joined:
    Nov 26, 2009
    Location:
    West Bloomfield, Mich.
    I really like the first one. I'd just make it a bit smaller; and maybe make the leaves about half the size they are.
  17. bolophonic

    bolophonic

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    Dec 10, 2009
    Location:
    Durham, NC
    I think the original has a lot of potential. I might scale it down slightly and maybe enlist the help of a graphic designer to add a gentle curve to the whole design. The straightness stands out against the contours of the Fender headstock shape.
  18. Jeff Mills

    Jeff Mills

    Joined:
    May 12, 2011
    Why not just T.K Guitars and drop all the fancy art work.
  19. Chief Janez

    Chief Janez

    Joined:
    Oct 24, 2012
    I'm leaning more to the second one, just because i don't want the word GUITAR to be the focal point.

    I've shown the logos to my family and they were all distracted by the fact that GUITAR is so emphasised.

    My sister, who is a graphic designer also favored the second one, so the first one is completely out of the way, unless i redesign it dramaticly
  20. mpdd

    mpdd neoconceptualist Gold Supporting Member

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    Mar 24, 2010
    Location:
    LA
    base of k can't support the letter, it's distracting
  21. charlie monroe

    charlie monroe Supporting Member

    Joined:
    Feb 14, 2011
    Location:
    Buffalo, NY
    +1

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