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SWR Amplifiers

Discussion in 'Amps [BG]' started by mm73, Jan 4, 2014.


  1. mm73

    mm73

    Joined:
    Jan 4, 2014
    Does anyone have an idea as to what has happened to SWR? I just checked out their website (http://www.swramps.com/products) and their product line appears to be greatly reduced. They used to have such a diverse product line. I owned one of their amps about 10 years ago... loved it at the time, so I'm just curious as to what may have happened to them.
    Thanks!
     
  2. two fingers

    two fingers You tahkin 'uh me? Yeah, you. You tahkin 'uh me? Supporting Member

    Joined:
    Feb 7, 2005
    Location:
    Eastern NC USA
  3. Gizmot

    Gizmot Supporting Member

    Joined:
    Mar 22, 2009
    Location:
    Nashville area
    It appears that Fender has already pulled the plug onboth SWR and Genz Benz. All of those brands could have prospered with the right resources, vision and leadership.
     
  4. Cirk

    Cirk

    Joined:
    Jan 16, 2011
    Location:
    Newport News, VA
    Unfortunately, the intentional lack of those very requirements drove them face-first into the ground. Such a shame to see two great companies get eaten up by FMIC.
     
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  6. JimmyM

    JimmyM Supporting Member

    Joined:
    Apr 11, 2005
    Location:
    Apopka, FL
    Disclosures:
    Endorsing: Ampeg Amps
    Genz Benz had great leadership and vision. SWR, not so much.
     
  7. JTE

    JTE Supporting Member

    Joined:
    Mar 12, 2008
    Location:
    Central Illinois, USA
    SWR was on its way down the drain well before FMIC bought them (what, a decade ago?). Steve W. Rave had sold the company, left and started Raven Labs, and closed THAT down before FMIC was involved.
     
  8. mm73

    mm73

    Joined:
    Jan 4, 2014
    Thanks everyone for your responses... very surprising given the quality of the product. It shows that quality isn't enough in today's world, in musical equipment or any other product.
     
  9. Means2nEnd

    Means2nEnd Supporting Member

    Joined:
    Jun 27, 2010
    Location:
    somewhere between York, and Lancaster PA
    On a possible good note I heard that Jeff Genzler was hired on by Fender to overhaul the amp line and he will be the head designer. Would be cool to know if that's true and what he will come up with..
     
  10. Jim C

    Jim C

    Joined:
    Nov 29, 2008
    And what ever happened to Steve Rabe?
    IMO, the SM400 was the first small and powerful amp.
    Mine is from about 1984 and has been a workhorse and built with quality components.
    It would have been a much better MI amp if it had a reasonable HP filter and no dip at 200Hz.
    None the less, the company he founded sold a lot of reliable amps that made it to a lot of big stages and helped formulate the scooped, bright funk happy slap tonality.
     
  11. rapidfirerob

    rapidfirerob Fusion rules! Supporting Member

    Joined:
    Dec 3, 2007
    Location:
    San Francisco Bay Area
    This would indeed be fantastic news! Keeping my fingers crossed.
     
  12. Matt_T

    Matt_T

    Joined:
    Dec 18, 2013
    Location:
    Springdale, AR
    I still use the Workingman's 12 I bought new way back in the day. It sounds great and I will hate to have to find a replacement someday.
     
  13. iriegnome

    iriegnome Bassstar style Supporting Member

    Joined:
    Nov 23, 2001
    Location:
    Kenosha, WI 53140
    Fender bought them years ago. They decided to shelf the brand for now. No telling when they will bring them back. If I'm not mistaken, this started in about 2004 or 2005 and Fender has been slowly closing SWR down since then. Same with Genz Benz or is it Gk? I can't remember
     
  14. Franco Bollo

    Franco Bollo

    Joined:
    Apr 9, 2007
    Location:
    Fairfax, VA, USA
    Steve Rabe retired some time back, shutting down Raven Labs rather than selling the name. Probably had a bad taste in his mouth after seeing what Fender did to ruin the good name that he had made for SWR.

    I haven't owned any Fender-era SWR products, but do have three Rabe-era SWR amps. My one attempt to get some parts from FMIC for one of them was extremely disappointing, si I for one will not lose any sleep over shutting down the brand.
     
  15. barebones

    barebones Supporting Member

    Joined:
    Jan 3, 2005
    Location:
    Denver, CO
    Hmmm... Maybe I should consider hanging on to my chrome 350 I put up for trade in the classifieds. Might double in value by next year! Ha!
     
  16. iriegnome

    iriegnome Bassstar style Supporting Member

    Joined:
    Nov 23, 2001
    Location:
    Kenosha, WI 53140
    I can tell you I won't give up my chrome Bass 750 for anything. It will be have to be pulled from my cold dead bass
     
  17. klejst

    klejst

    Joined:
    Oct 5, 2010
    Usually happens a lot with the corporate market. When company A feels threaten or seeing company B as a competitor the best solution is for company A to buy B and shut down B or drive it into the ground. It's "good business."
     
  18. JimmyM

    JimmyM Supporting Member

    Joined:
    Apr 11, 2005
    Location:
    Apopka, FL
    Disclosures:
    Endorsing: Ampeg Amps
    If that were the case, SWR wouldn't have lasted over 10 years at FMIC.
     
  19. bassrush67

    bassrush67

    Joined:
    Nov 26, 2013
    I have 2 SWR Triad cabinets and I love them. They are big and heavy but worth it
     
  20. barebones

    barebones Supporting Member

    Joined:
    Jan 3, 2005
    Location:
    Denver, CO
    Had one of those. Loved it. Shouldn't have sold it!
     
  21. BioDriver

    BioDriver A Cinderella story Supporting Member

    Joined:
    Aug 29, 2008
    Location:
    Texas
    If Genz Benz goes down I'm going to be very upset. Most underrated and best sounding amps out there, IMHO. :rollno:
     

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