THESE ARE THE END TIMES: Makers Mark waters down its bourbon

Discussion in 'Off Topic [BG]' started by P. Aaron, Feb 11, 2013.


  1. P. Aaron

    P. Aaron Supporting Member

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    Below Ground, Detroit area
  2. knumbskull

    knumbskull

    Joined:
    Jul 28, 2007
    Location:
    UK
    the global demand for what??

    if anything, i'd say the world needs stronger booze.
  3. hover

    hover

    Joined:
    Oct 4, 2008
    read:

    meet rising global demand= upping their profit margin at the expense of their product / brand integrity. You can "taste-test" and spin it any way you want, but people are paying premium for the genuine article, and not a compromise.
    Increase your production capability or keep things as is.
  4. ErebusBass

    ErebusBass

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    Feb 20, 2008
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    Madison, WI
    Guess I'm switching to Knob Creek.
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  6. BioDriver

    BioDriver A Cinderella story Supporting Member

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    Texas
    Well, time to swing by the liquor store and stock up.
  7. Lonesomedave

    Lonesomedave Supporting Member

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    the consumers could stop it...announce a boycott of Maker's Mark, and don't buy until they renounce the heresy.

    i'm starting now. who's with me?

    [​IMG]
  8. keiththebassist

    keiththebassist

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    Santa Rosa, California
    Meh, I've been watering down my makers with melted ice cubes for years. Maybe I'm just docile on this Monday morning but I think I'll leave my pitchfork in the shed today.
  9. bassbully

    bassbully Endorsed by The PHALEX CORN BASS..mmm...corn!

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    One of least fav Bourbons so no loss to me.
  10. jaywa

    jaywa

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    Iowa City, IA
    Less (and/or worse) product for the same (or higher) price.

    Everyone else is doing it... this doesn't surprise me.
  11. hover

    hover

    Joined:
    Oct 4, 2008
    At LEAST they are being forthcoming about it, and not being sneaky about it. I've got no dog in the fight tho, I don't drink it, I'm just sayin, if you're going to endlessly quote tradition / authenticity as a selling point / justification of the premium price, then don't change it.

    OR

    Introduce two tiers of the product, and make the "pure" variant" a "private reserve" version, and let the market drive that at whatever premium...but don't charge the same for something different just because a taste test panel feels you won't tell the difference. That's not the point.
  12. Dale D Dilly

    Dale D Dilly Monster Supporting Member

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    Jul 1, 2008
    ^^that's probably what will happen. 12 or 18 mos. down the road they'll re-release the original style and call it "private reserve" for an extra $10 a bottle. Hooray.
  13. i_got_a_mohawk

    i_got_a_mohawk

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    Edinburgh & Dundee, Scotland
    Couldn't they just, oh I don't know, distil more spirit?

    Meet the increased demand with an increase in production.

    But what do I know . . .


    It's something that's been happening for a while with Malt Whisky, though at least a few still aim for 43% or 46% (or full cask strength, which will vary depending on the cask).
  14. bassybill

    bassybill The smooth moderator... Supporting Member

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    Well put - saved me some typing there. ;)
  15. Bert Slide

    Bert Slide

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    Louisville KY
    There are so many bourbons that are much better than Makers anyway. This now makes them officially dead to me.
  16. Bob Lee (QSC)

    Bob Lee (QSC) In case you missed it, I work for QSC Audio!

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    And another plus: it would also solve the increased demand dilemma! ;)
  17. Simo98

    Simo98

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    QLD, Australia
    Definitely a plus here. I'd say the reason they are infact putting it out there is to gauge the customers reaction to the change.


    I don't know about overseas, but here in Australia a lot of products have gone the "Downsizing" route without changing the price or letting the customer know. Not long ago Cadbury chocolate blocks went from 250g to 200g, stayed the same price (and have since gone up!). They even went to the extent of cleverly disguising it as the "new packaging" which is supposedly even better for the customer for whatever reason they came up with, no mention that you were getting 20% less product for the same price...
  18. DerHoggz

    DerHoggz I like cats :| Supporting Member

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    They sized down ice cream awhile back and advertised its "freezer-friendly" size.
  19. robd

    robd Supporting Member

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    just outside B-more Maryland
    "But international growth is what’s driving demand for bourbon makers like Beam Inc., which produces Maker’s Mark as well as Jim Beam, a cheaper and more popular bourbon. Beam executives earlier this month said Australia, Germany, and Japan were strong markets. "



    If the shortage is due to global demand, they should sent the watered down **** overseas and leave our whisky alone.



    :bag:
  20. Bloodhammer

    Bloodhammer Twinkle Twinkle Black Star

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    Jul 7, 2009
    Location:
    Shreveport, Louisiana
    I'm with Dave on this one. Since we know, let THEM know we won't put up with this ****!

    Easy for me - I drink Black Velvet, anyway (yes, I know that's not bourbon :meh:).
  21. bluestarbass

    bluestarbass

    Joined:
    Jul 31, 2007
    Location:
    Indianapolis
    "But international growth is what’s driving demand for bourbon makers like Beam Inc., which produces Maker’s Mark as well as Jim Beam, a cheaper and more popular bourbon. Beam executives earlier this month said Australia, Germany, and Japan were strong markets. "

    Are they trying to say beam owns makers?!? This is a flat out lie. They are big competition. I've been to both distilleries, they don't really like each other.

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