you obviously missed the entire point. The dealer was selling at a sustainable margin, if they were selling under cost they would go out of business ( maybe you should read the economics book). The companies words were "_____ Friend cannot compete with you guys because thier overhead is so high". FYI I am a Capitalist in the strictest sense ( hence the name Atlas from Atlas Shrugged ). I have no problem with companies making stupid decisions that alienate customers, I'm just practicing my 1st amendment right and telling other people whats up.