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Band promo....

Discussion in 'Miscellaneous [BG]' started by Joe Nerve, Dec 5, 2000.

  1. Joe Nerve

    Joe Nerve Supporting Member

    Oct 7, 2000
    New York City
    Endorsing artist: Musicman basses
    I wanted to start a thread of promotional ideas. I live in NYC, play in rock group called The Nerve, and the competition here is pretty stiff - there are thousands and thousands of bands. After 3 years we're just starting draw crowds and make a name for ourselves. We're always looking for new ways to promote.

    Some of the things we do that have worked so far are:

    We RELENTLESSLY post flyers all around the areas we play. We do this just to get the name out - I don't think it's very effective for getting people to gigs - but it has definitely made our name recognizable.

    We give away hundreds of free 3 song demos advertising the next gig. We dupe tapes ourselves and they come out to around 25 cents a piece.

    We search the internet and get ourselves on every site we possibly can.

    We give away free T-shirts that we make ourselves (with iron-on transfer paper) at every gig documenting the date and venue on the shirt. People seem more likely to wear a shirt that has "CBGB" printed along with The Nerve as opposed just the group name.

    We try to include our name, The Nerve in as many writings as we can, ie. letters to the editors of magazines, bass forums, emails, etc.

    What do you to promote? Any new ideas?
  2. cb56


    Jul 2, 2000
    Central Illinois
    Good ideas so far....
    Don't forget what you also want is repeat business from the people that have already heard you and like what you do.
    Hand out schedules when you play so people will follow your band to the next gig.
    Have a web page with your schedule on it and put your URL on everything.
    Find any free or low priced advertising in newspapers. most local newspapers will have a "night on the town" section that will advertise your gig for free.
    The shopper (classified ad) type of news papers are cheap $5 or $6 bucks for a 2x2 ad. put your gigs in those papers every week along with your logo and web page address.
    Look for clubs, societies that promote the type of music you play(Blues,Country, etc....) in your area and see if they will advertise your gigs in their newsletter.
    offer the club owners where you play a free copy of your cd to put in their jukebox.
    Play a freebie for your local radio station for their favorite charity. We play a benefit for Big Brother/Big Sister that our local radio station puts on every year. We get TONS of free radio advertising,it helps promote the band, PLUS your helping a good cause for your community.
    enough suggestions?

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