So at my job we sell batteries and I am always surprised by what people will buy regardless of price(ie Energizer instead of Duracell even though it's a $6 difference for the same battery type/quantity). I've always been a whatever is cheapest/on sale buyer when it comes to batteries because to me they seem to all be roughly the same. This often means I'll end up with a store's brand as well. I figure like most small goods, they're probably made in the same place(EDIT: Just checked, even my store brand batteries are made in the US) with a different label put on at the end. Do any of you have a specific brand you buy for your basses/effects regardless of price factor? What's your reasoning?