I've been doing some comparing and window shopping getting ready to buy a new TV. So far I've been seriously thinking about the Samsung, Sony and LG models, but am becoming more and more interested in these "budget" brands. A few friends have Vizios and Westinghouse, and have been pretty pleased with them, but haven't had them for too long. Maybe a year, tops. I have read Vizio was started by a former Sony VP who took a lot of their engineers with him, but don't know much about these other companies. Do any of y'all have thoughts on these lower priced options? If it's all the same, I don't see any reason to spend $500+ more just for the name brand.