Anybody here do it? I'm working with a local NPR outlet that plays a lot of rock/roots/blues stuff. They offer to read your listing on the air, but I want a real ad spot with music. I think I'm going to have to go to a commercial station for that. I used to be a DJ, and I know I haven't got the chops to self-produce a broadcast-quality 30 second spot. What do I ask for? What's a reasonable rate to pay for a station-produced spot?