Changing the band logo: I am against this. As a marketing major in school, I learned that continuity is always good. Don't make your customers hunt for you. Let them become familiar with your product. It's a comfort thing. I want to feel comfortable parting with my money! Classic examples: golden arches, VH, IBM, KISS, shoes with a swoosh, coffee with a naked lady in the logo, and the list goes on and on. Notice, I didn't have to give the full name for most, and you know what the product is! Do you do change your logo? If so, why?