D'Addario Reorganizes Electric Bass String Lineup

Discussion in 'News & PR' started by TalkBass, Sep 10, 2005.

  1. TalkBass

    TalkBass News Poster

    Mar 12, 2004
    <p>It was a matter of looking at D'Addario's popular bass strings packages a bit more logically. While each brand had its own good package style, there was a lack of consistency across the line, so an initiative was undertaken to freshen up and modernize the D'Addario image, without sacrificing core brand/product equities. <a href="http://news.harmony-central.com/Newp/2005/DAddario-Bass-Strings.html">Read more.</a></p>