As the big holiday deals were wrapping up, I saw a pretty disgruntled post from some smaller pedal builder I follow that kind of felt like he was yelling at his customer base for not buying more products or something (I don't remember the specifics). I scrolled a bit to look at a few other posts and saw they were mostly negative so I promptly unfollowed this builder as I make a habit of unfollowing the stuff that seems to be targeted at negativity. I mean, who wants to glance at their phone when they are in a good mood and put it down being in a bad mood? It got me to thinking about how the world has evolved to such a place where small businesses are selling themselves as much as their products. Most people like the concept of shopping small and supporting the little guys, but with that comes the scrutiny of the little guys and how they run their businesses etc. Many of these smaller businesses really give you a glimpse into who they are and what their life is about...I definitely find this to draw me in particularly to the personalities that feel like friends and that I have come to interact with over social media platforms. Cancel culture aside, do you care who is behind the product or the product is the product?