We have tolerated the myth of loudness being measured, described, and claimed in Watts for a long time. I know this has been covered in previous threads but I would like to take the topic to the next level, and I propose that we have a mission fellow TBers. I came to this conclusion yesterday when I saw a midget powered speaker being used by an enthusiastic pool exercise class, made by a certain budget gear brand beginning with B, which wore a bright yellow sticker saying "1000 Watts". Leaving aside the fact that 'Watts' is in itself ambiguous, why have we tolerated this kind of brazen marketing for so long? At best this kind of claim is disingenuous and at worst it is actually meaningless as the main selling feature of - in this case - a powered speaker. We know loudness is scientifically measured by several variants of decibels or dB. In relation to a speaker (please correct me if I am wrong) its perceived loudness is a function of its efficiency (dB at 1 Watt at 1 metre distance) and the amount of energy (Watts) passing through it. Plus some other important factors. Here's the challenge. 1. Is there, or can we coin, a better indicator of the loudness of a device which really describes loudness and allows consumers to relate it to its price and to other products? 2. How can we accommodate the non-linear nature of dB / hearing into a more handy and understandable linear index - like miles per gallon for example? And 3. Can we encourage, and start to exercise some influence on the industry to adopt it? There would have to be some sort of incentive. I acknowledge that the challenge is way bigger than us (the bass fraternity) but IMHO this is important and we have to start somewhere. Suggestions encouraged.