I am in an international marketing class. I have been tasked with comparing the marketing done in the United States to the marketing done in Sweden with regard to children's toys. I am searching for information on the internet, but I also thought it would be great to get info from people that actually live in the EU area. So if you could help, that would be great! My questions are: How regulated is the marketing to children in your nation? Is the marketing of toys (for younger children) typically done more towards the parents or more towards the kids? How agressive is the marketing to them? Also, do you have references on this subject that you can refer me to? Thanks in advance!!