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fcuk - the brand

Discussion in 'Off Topic [BG]' started by kiwlm, Nov 30, 2004.

  1. The brand name itself disgust me, are they trying to sound cool?

    Recently saw a local MTV host here wearing a "I Love FCUK" shirt, she is a babe though, but again her shirt disgust me.

    What do you guys think about this? Do you think its cool?
  2. I don't see the appeal. I would atleast see a clever side if the properly spelt **** was used on a funny shirt. A mate of mine has a shirt that says something like, "Would you like a big cup of shut the **** up?" First time I saw it I thought it was amusing. But FCUK (no pun intended) clothing never has anything remotely funny and simply relies upon stupid teens saying, "Oh my god!! That like totally says almost like ****!! Like, that is so like totally cool like!!!111one" Profound.

  3. dlloyd

    dlloyd zzzzzzzzzzzzzzz

    Apr 21, 2004
    It's an abbreviation of "French Connection, UK"


    It's pretty old now, at least in the UK, and isn't exactly considered shocking. I'm fine about my parents wearing their FCUK shirts around my kids.

    I think you're possibly joking.
  4. Bruce Lindfield

    Bruce Lindfield Unprofessional TalkBass Contributor Gold Supporting Member

    This has been around for many,many years - don't see any problems with :

    French Connection UK :confused:
  5. Yeah, I know what it stands for. Guess the brand just came in late in Malaysia.

    Errr... I wasn't joking.

    I would assume that they named the brand that way not because its French or because its in UK, but just because its resembles the f-word. No?
  6. Bruce Lindfield

    Bruce Lindfield Unprofessional TalkBass Contributor Gold Supporting Member

    No - French Connection has had shops in Europe for many years and was a well-established brand - virtually every city in the UK had a retail outlet.

    They used to do many ranges of clothing which had "French Connection" printed across the front - like T-shirts etc.

    Then I suppose somebody added the UK to the end, for ranges only selling in the UK and not the rest of Europe and somebody realised the potential for a bit of fun - which became very popular.

    Their clothes were pretty good before all this and I bought jumpers, sweatshirts etc. before this logo change - I actually have a rather nice washbag/thing in which I put all my bathroom stuff, when I travel abroad, which has their logo on!
  7. dlloyd

    dlloyd zzzzzzzzzzzzzzz

    Apr 21, 2004

    French Connection has been going since 1972. An advertising agency came up with the FCUK brand in 1997 after seeing it on faxes between the Hong Kong (FCHK) and UK (FCUK) divisions of the company.

    A company with an annual turnover of £6m suddenly had an annual turnover of £39m. Not bad, huh?

    By acting shocked, people fan the flames of their success. I find it more boring than shocking.
  8. JMX

    JMX Vorsprung durch Technik

    Sep 4, 2000
    Cologne, Germany
    With pre-teens wearing "Pornstar" and "Slut"-shirts, this is nothing....
  9. Well, we don't get a lot of those here...

    And those shirts does not get worn by TV hosts either...
  10. JMX

    JMX Vorsprung durch Technik

    Sep 4, 2000
    Cologne, Germany
    Here they do.
  11. Bruce Lindfield

    Bruce Lindfield Unprofessional TalkBass Contributor Gold Supporting Member

    I think it's quite ironic and shows the power and absurdity of language for us....

    So - one letter shifted, has the power to offend some and amuse others, to such an extent that it can lead to so much money being spent !!

    It's strange how much we invest in a few letters....

    But then...Hugh grant seems to have made a whole career out of it!! ;)
  12. Only


    Sep 8, 2002
    Warrensburg, MO
    There are better shirts out there. A while back the Quakers started a university in Kansas and called it...

    Friends University of Central Kansas.

    Yes, those college shirts looked EXACTLY like you think they would. Unfortunately, this was pointed out to them after a year or so and they changed the shirts.
  13. Toasted


    May 26, 2003
    Leeds, UK
    This brand has been around for ages.
  14. Mankind


    Oct 20, 2003
    Get a sense of humour lad.
  15. Actually I'm totally in agreement with this statement. In my mind (and it's not a very big place) I object to the inanity of their use of the FCUK rather than the shock / rudeness of the concept. Also, I kind of object to 8-12 year olds wearing this kind of T-Shirt. Given some of the slogans I just think it's inappropriate.

    Here's an interesting article: http://www.bbc.co.uk/bbcthree/news/7oclocknews/features/fcuk_101003.shtml

    And here's what I would consider humourous use of the f word in t-shirts:
  16. I have a FNUK shirt.

    Man I'm a witty, witty guy.

  17. wulf


    Apr 11, 2002
    Oxford, UK
    I don't see the appeal, wouldn't buy any of their gear and would probably remove the label if given an item by someone else. -Mind you, I've got a similarly low view of all the other 'logo' clothing, so you won't find Nike, Reebok, etc, in my wardrobe either.

  18. It's strange how we associate rudeness with words. They're just letters made up into words which we then classify as rude. It's silly really. Why does one word become offensive and another not? Is it more about the tone or what we infer when we use them?
  19. Some brandname stuff is simply better quality. Adidas I have found to be fantastic and some consumer tests have found the same thing.

    Back on-topic, I don't think the brand itself using the logo "fcuk" is radical, more just pathetic that kids are running to buy it on the basis that it is almost ****. Same with pornst*r. Really immature, IMHO.

  20. bassmonkeee

    bassmonkeee Supporting Member

    Sep 13, 2000
    Decatur, GA
    Wait a sec--you mean kids are doing things that are immature??!?! I find this behavior shocking. :eek: Next you'll be telling me that some kids sneak into movies before they are old enough, having premarital sex, and try alcohol before they are legal.