Every Thursday the SF Chronicle has a wine section. This week's article discussed angry wine grap growers demonstrating in Narbonne, to the tune of 10,000 strong. It seems that the French wine industry has fallen on hard times for several reasons; - part of it's mystique is lost due to strong wine production in Australia, South America, the rest of Europe, and the US, - a global move toward the more fruit-forward, less acidic US counterparts, - poor marketing, in labeling and more, - and changing drinking habits in the French youth. While I will never claim to be an absolute lover or hater of any particular varietal or region, (I love good wine, regardless of price, value, origin, or varietal), there's a lot to be bummed out about regarding the status of French wine. While the French have often been elitist in their views on wine, they are the gold standard, always have been. Without them, Mondavi would never have gotten started. Further, many countries are elitist about those things that started with them, or that they simply made famous. I don't begrudge the French for their pride in wine. Personally, I'm not fan of the high alcohol, fruit-bombed concoctions that the US prides so much. Good wine is good wine, and can be found anywhere and in any style; but the depth of French style wines, the delicate structure, the complexities of terroir, all make them desirable. I believe that the current fad of California style wines is just that, a fad. And I implore the French community to not change what they do simply because of a fad. Keep the tradition of French wine making going, and struggle through this current fad. People will come back to a consistent and time-honored product. Further, do not change French marketing or labeling. While the labels can be confusing for a plebian interested only in picking up a Sauvignon Blanc on a Friday night because Miles from Sideways once mentioned that Sauvignon Blancs are good, sure, an easier label to decipher, that clearly spells out the variety is convenient, but the French were never selling a Sauvingon Blanc, they're selling a white Bordeaux. Honor that commitment to terroir and appellation. I will pursue a Cotes-du-Rhone, I will pursue a Haut-Medoc. French wine industry, do not go gentle into that good night.