Featured Genzler Amplification Joins (again) with Andy Field; Creates New Bass Effect Pedal Line

Discussion in 'News & PR' started by TalkBass, Jun 17, 2021.


  1. TalkBass

    TalkBass News Poster

    Mar 12, 2004
    Brooklyn, NY --- June 15, 2021 --- GENZLER® AMPLIFICATION proudly announces a “redux collaboration” that brings Jeff Genzler and Andy Field back together again -- developing a new line of bass effect pedals under the Genzler Amplification brand. Both forces have shared design passions that date back to the early 1990’s while working together at Jeff’s former

    company, Genz Benz. Andy and Jeff along with current Genzler Amplification engineer Scott Andres, were responsible for the products that put Genz Benz on the map so many years ago. Along the way, corporate acquisitions of GB by KMC Music and eventually Fender Musical Instruments, and the decisions that lead to the finale’ of Genz Benz, all principals went their separate ways. Andy was soon brought-on at Mesa Boogie to develop their flagship line of Subway bass products. Eventually Jeff and his wife Catherine decided to jump back into the game, starting up Genzler Amplification with Scott Andres again as principal engineer. Jeff and Scott working together again developed such innovative products as the Bass Array cabinet designs, the Magellan series of bass amplification, the recent Nu Classic series bass cabs, and Acoustic Array combos.

    While Andy remains at Mesa designing new Mesa specific products, with the blessings of management there, this new “gig” brings back the fun and collaboration of working closely with good ole’ friends and compadres. “When you’ve worked so long together in the trenches over a few decades, having this team back together just feels good all over again”--- Genzler states.

    “Through the years, and through all of the crazy adventures of this music products industry, we remained close friends”reminisces Andy Field. While chatting one day, they realized right then, that they missed the unique collaboration that had fueled years of design passion and decided that this would be as a good a time as any to “get the band back together” for a “fun and creative” side project (or reunion tour) that was more than 30 years in the making.

    The Genzler Amplification pedal line will be exploring a variety of pedal concepts based on decades of collaboration together, looking back into hundreds of pages of their old design ideas, and to explore interesting circuits that were started but never used, blending them with new innovations. A retrospective of sorts, this is a chance to dig into their collective pasts to develop what they feel players would use and appreciate, going forward.

    The first pedal in the line is the 4 ON THE FLOOR, CLASSIC BASS OVERDRIVE, offering 4 separate “gears” of variableanalog overdrive textures and harmonic content along with a clean blend feature. HPF and LPF controls are included to shape the overdrive engine’s signal path. This pedal offers touch sensitive asymmetrical and symmetrical overdrive characteristics, variations of compression and overdrive complexity, along with a true bypass. The versatility allows this to be used as a clean boost, shifting through various overdrive gears to all out heavy, saturated drive. This pedal also offers another level of versatility as it accepts nearly any power supply; 9 – 18 Volts, either polarity.

    DRIVE (GEAR) DESCRIPTIONS – This 4-position switch works like the 4 speed gearshift on the transmission of your favorite classic car, selecting one of four available drive algorithms.

    Contact: [email protected] www.genzleramplification.com

    1st GEAR: Reminiscent of a tube amp’s clean channel (including natural harmonics) with a bit of overdriven tone when driven hard. Many players will find that this works well as an “always on” tone.

    2nd GEAR: Emulates a tube amp’s mildly overdriven tone, with a small amount of dynamically compliant clipping asymmetry. This is a natural feeling, touch sensitive algorithm with very mild compression.

    3rd GEAR: A more aggressive up-shift from 2nd gear, this moderate, asymmetrical overdrive is less compliant, with greater compression for a tighter feel.

    4th GEAR: This is the most aggressive gear of all -- a heavier, symmetrical, low compliance overdrive that can enter distortion territory when driven hard.

    The 4-OTF-PEDAL will be an excellent compliment to the companies MAGELLAN 350 and MAGELLAN 800 Bass amps. The new pedal will start shipping late June, 2021, and USA MAP is $229.99. More info at: [email protected]

    4 ON THE FLOOR ---- Product Demo:



    Genzler Amplification is looking forward (and backwards) to this new journey together and engaging with the player community on exciting new designs, while hoping the community appreciates these bonds of friendship and longevity that have joined up again to create exciting and enduring products. More to come, soon......

    GENZLER_4 ON THE FLOOR-TOP VIEW--REV2.jpg GENZLER_4 ON THE FLOOR-QTR VIEW--REV2.jpg
     
  2. Loring

    Loring Supporting Member

    May 4, 2017
    Ontario
    Definitely getting this!
     
  3. REV

    REV Supporting Member

    Jun 18, 2006
    I really like the drive section of my Magellan. I'm guessing that this is an expanded version of that? HPF/LPF filters are a nice addition. Great price.
     
    Loring likes this.
  4. Riff Ranger

    Riff Ranger Supporting Member

    Mar 22, 2018
    Bigfoot Country
    Nice :cool:
     
  5. packhowitzer

    packhowitzer 155mm of pure destruction

    Apr 20, 2011
    Atlanta
    Pretty awesome that Mesa would be cool enough to let Mr. Andy Field collaborate in this side project. I think that that this pedal will be pretty incredible.
     
    Jazzdogg, lomo, agedhorse and 6 others like this.
  6. SirMjac28

    SirMjac28 Patiently Waiting For The Next British Invasion

    Aug 25, 2010
    The Great Midwest
    And sold.........
     
    agedhorse, guitarflinger and DJ Bebop like this.
  7. two fingers

    two fingers Opinionated blowhard. But not mad about it. Gold Supporting Member

    Feb 7, 2005
    Eastern NC USA
    Congrats to all three of you! (...and Mrs.G)
     
  8. Jebberz

    Jebberz Supporting Member

    Jul 3, 2012
    Quebec city
    Instant GAS, gotta get a paying gig and make room in the pedalboard...
     
    agedhorse and DiabolicLow B like this.
  9. Fishface

    Fishface

    Jul 26, 2002
    Denver, Colorado
    Any thoughts on using this as a preamp into a DI (for IEM setup)?
    I usually use eq on my active basses, and leave the amp eq flat.
     
  10. burgerdj

    burgerdj

    Dec 4, 2006
    This looks fantastic - I have been looking for a variable overdrive that is intuitive and useful in a live setting. This goes to the top of the list.
     
  11. Jeff Genzler

    Jeff Genzler Commercial User

    Feb 9, 2007
    Brooklyn NY
    Currently GENZLER AMPLIFICATION / Formerly GENZ BENZ
    @REV --- thank you for the comments on your MG-800. I think you'd find this pedal a great compliment to what you already have in that DRIVE channel --- as this pedal does so much more (in a different way) and offers more flexibility in tone shaping of the overdrive. Frankly in testing, I liked to use both for a varied pallet of harmonic textures or just signal boosts.
    Thank you for your interest.
     
  12. the high gain setting sounded best to me... wild stuff!!

    would love to hear other 6 string folks using this for leads. I can't be the only one? (maybe i am? )
     
    Loring likes this.
  13. Pocket4

    Pocket4 Supporting Member

    Dec 9, 2013
    New Hampshire
    Yes take my money. I don't sweat the overdrive multitude of pedals, but this is making sense given my GB gear background.
     
    agedhorse and Loring like this.
  14. Stranger Danger

    Stranger Danger Feel Like A Stranger Supporting Member

    Jan 3, 2010
    Texas
    Would like to see the gear select as a second footswitch on this pedal.
     
    SemiDriven, yodedude2, M0ses and 5 others like this.
  15. 808P123

    808P123

    Mar 25, 2015
    I was all set to purchase until I saw that the filters only effected the OD signal, it would have been very useful to use this pedal as a hi/lo pass filter as well.
     
    Jazzdogg likes this.
  16. Raman

    Raman

    Feb 19, 2003
    Montreal, Qc
    Every time I think my g.a.s. is quenched, they keep pulling me back in!
     
  17. Jeff Genzler

    Jeff Genzler Commercial User

    Feb 9, 2007
    Brooklyn NY
    Currently GENZLER AMPLIFICATION / Formerly GENZ BENZ
    @808P123 --- Thank you for your interest. I understand your comments. We did want to keep the CLEAN signal path unaltered so that it offers a blend of your instruments original tone before the overdrive engines. I will say that this is the first of a line of pedals, so please "check back".
     
  18. 808P123

    808P123

    Mar 25, 2015
    Thank you for the thoughtful response Jeff.
     
    Blueinred and vintagedevil like this.
  19. B-Lo

    B-Lo Bassist, Drummer, Sound Tech, part time Ninja... Supporting Member

    Jun 16, 2017
    Northern Alabama
    Awesome! Any thoughts of a v2 in the future with a second foot stomp switch to toggle the drive select between (or during) songs?
     
  20. Loring

    Loring Supporting Member

    May 4, 2017
    Ontario
    With midi switching
     
    4Mal and B-Lo like this.
  21. Primary

    Primary TB Assistant

    Here are some related products that TB members are talking about. Clicking on a product will take you to TB’s partner, Primary, where you can find links to TB discussions about these products.

     
    Jul 30, 2021

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