Yeah, like the amount of time/investment it took to line up all of those guitars. There are a good 10 or so people standing around in the background watching this, presumably working to help put the video together. I just don't see the reason to invest so much time in a destruction video. A video like that would be more appropriate to come from a retailer being mad at gibson and investing that time/energy to make a statement, but a company investing in that video only to then have to do damage control there. Gibson reminds me of hanging out with a drunk friend in college who was filled with dumb ideas.