Gig Promotion Idea - Feedback Requested

Discussion in 'Band Management [BG]' started by nixdad, Jul 25, 2021.

  1. nixdad


    Aug 15, 2008
    Los Angeles, CA
    Hi Everyone -
    I came up with what I hope is a fun promotional idea that I want to run by my TB peeps, something to go hand-in-hand with our CD sales.

    My Beatles group has 2 gigs coming up in September (our first gigs since December 2019 due to COVID.) Both gigs are free and at venues we've played at before - one is a municipal gig, and the other is at a brewery.

    Background: The band has been around for 10 years, but this is a secondary band for most of my 6 bandmates; band plays 10 times a year tops due to scheduling challenges. 2019 was a good year, as we played our largest gig for a new audience (4,000 people,) and played our most lucrative gig to date ($5k.) The money is a bonus, but it's not our primary focus - we enjoy performing together and like to bring people joy.

    We expect about 300 people at each of the upcoming gigs.

    Here's the idea:
    There are several cool, limited edition Beatles items which have hit the market from different companies over the past few months. To add a bit of fun, my thought was to purchase two of these items (one for each gig) and give audience members the opportunity take one home (items are a $40+ value.) The idea is simple - for every CD purchased a raffle ticket is issued (CD's are $10, and sold for not much more than our cost), and during the final break a winning ticket will be chosen. The winner must be present.

    We'll have a voluntary sign up sheet as well for gig notifications (we've been doing this for years,) but this will not be a requirement to win.

    Anyway - is this a good idea, or is there a negative angle to this I have not considered?

    Your feedback is welcome. Thanks!
  2. theduke1


    Dec 22, 2010
    Sussex WI
    Can’t hurt
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  3. Oddly


    Jan 17, 2014
    Dublin, Ireland.
    Sounds good to me. Go for it.
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  4. I like the idea.

    My last band used to get a bunch of cheapo items and give them away randomly to say, best dancer, nicest clothes, etc. The audience loved it.

    The best to your idea!
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  5. I can't imagine what the downsides would be on this. Seems like a great idea.

    We have hats with the band logo and give those out for a free sign up, goes over well.
  6. Cave Puppy

    Cave Puppy "Humph Bo, he's wond!" - John Lennon

    Jan 13, 2015
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  7. Joe Nerve

    Joe Nerve Supporting Member

    Oct 7, 2000
    New York City
    Endorsing artist: Musicman basses
    Only way you'll know if its a good idea is to try it :) .
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  8. 2saddleslab

    2saddleslab Supporting Member

    May 30, 2003
    Worth a shot, why not? Let us know what you decide and the results.

    Good luck on the gig!
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  9. Jason Stock

    Jason Stock

    Aug 13, 2019
    I like the idea, and i know you are not in it for money, but why not do $5.00 for a ticket, and buy 2 tickets get a free CD? People like free stuff!! You already said you are not making profit on the CD's so by allowing some people to buy just one ticket at $5, you only need to sell 8 to cover your $40.00 out lay.
    Just a thought
  10. crguti


    Feb 14, 2011
    I don’t get it… You sell CDs of covers songs?
  11. dalkowski

    dalkowski It's "rout," not "route." Supporting Member

    May 20, 2009
    Massachusetts USofA
    I lost interest after "($5k)" :)

    Seriously, go for it. Sounds like a can't-lose. :thumbsup::thumbsup::thumbsup:

    And you better come with a full gig report, including green room grub and comely waitstaff.
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  12. Jazzkuma


    Sep 12, 2008
    Sounds good but just in case (and to be a bit more formal about it) I would ask the venues or organizers to make sure they are ok with having a raffle announcement during the break.
    nixdad likes this.
  13. Spidey2112


    Aug 3, 2016
    A pic of Lily from AT&T ads keeps popping up in my feed, and I have forgotten everything you were talking about.
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  14. ThirstyMonkey


    Jun 27, 2011
    Former prosecutor here, you need to double check your state's raffle laws. It may not been an issue where you live/gig, but it'd be a good idea to check. Otherwise, sounds like a cool promotion to me. Good luck. [Also, super jealous about the 5K gig ;) ]
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  15. dalkowski

    dalkowski It's "rout," not "route." Supporting Member

    May 20, 2009
    Massachusetts USofA
    Made my life so wonderful... :D
  16. ProbablyTooLoud

    ProbablyTooLoud Supporting Member

    Aug 1, 2020
    Sounds cool man!
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  17. Esteban Garcia

    Esteban Garcia bassist, arranger, aelurophile, ਵਿਦਿਆਰਥੀ Supporting Member

    Apr 11, 2018
    Portland, OR
    IME the band called "Free Beer" always did real good at the door.

    But srsly, people love free stuff even if they have to pay for the opportunity to win.
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  18. Jamvan

    Jamvan The Bassist Formerly Known As Meh Gold Supporting Member

    Nov 11, 2014
    Check your commerce laws as I believe you need to give the opportunity to enter a giveaway without needing to purchase a CD but that may only be for incorporated businesses. Not positive. If no issue, give it a go!
    nixdad likes this.
  19. nixdad


    Aug 15, 2008
    Los Angeles, CA
    I appreciate the info Jamie. I've already received feedback from a local attorney - we're good to go!
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  20. 40Hz

    40Hz Supporting Member

    May 24, 2006
    Spiffs are always good. Go for it. :thumbsup:
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