So a friend and I are thinking of starting a guitar/bass making company. The idea is basically this: to provide customized, US made instruments at production prices. The plan is to start off with a Strat clone (just because parts are so easy to come by!) and move on from there. Each instrument would be built to order. Your choice of finishes, woods, pickups, wiring, pickguard (if any), tuners (although locking Grovers will likely be standard), etc, etc, etc. The 'base' cost would be under $500 (for an alder body painted or stained in your choice of colors, standard configuration type thing). Is this a good idea? Is there a market for this if we stick to Fender-type instruments? What if we move onto other things? What inspired me was watching countless musicians buy $350 MIM Fenders and then change out tuners, bridge, pickguard, pickups, knobs: you name it. What do you guys think?