While browsing the Sweetwater catalog today, I see Geezer Butlers Ashdown head... and thought, last I knew, he was with Laney. Which got me thinking... Frank Bello from Anthrax has changed from Fender to ESP with basses, Hartke to Fender with amps... Nikki Sixx went from Gibson to ESP, I'll never know who really made Enytwistles bass... And my favorite switcharoo of all time; was seeing a picture of an artist, kissing a GK head, with and Ampeg SVT, half covered by a towel in the background. I'm now turned off by all endorsements and would never buy anything s a result... but I have in the past. So, yeah I know that it's all marketing... but it wasn't always... was it? I feel like back in the day, Steve Vai, Neil Pert, and Geddy Lee were definitely committed... but even Geddy Lee has a signature Tech 21 pre now, and he ALWAYS used Avalon. It's almost like once they hit a certain age, they just don't care.