Besides the usual posters/flyers, web, Facebook, email, and personal invitations to friends and family, how hard go you guys/gals promote your gigs? It's the same old argument... whose job is it to fill the bar? I've thought about extending my classic rock bar band's promotional reach beyond what is typical. I had the idea of mining various social groups (such as Meetup.com) and inviting them to our shows. Another thought is to try and recruit the small distillery down the road from us to do a tie-in event at the bar. On the surface, it seems like a good idea, but the more I think about it it feels like I am doing a lot of work that should be done by the bar manager. We have a gig coming up at a place that's new to us -- the manager said he'd like us to bring 30 people (shouldn't be a problem since it's very close to home for us). Since we charge a flat fee (no cover) we don't get paid anything more if we double the number of people the manager expects. The upside is that we'll look damn good to the manager, hopefully secure more gigs, and win some new fans. The downside is that I'm setting a precedent for doing the heavy promotional lifting and possibly setting the bar too high. I'm interested in hearing what other cover/bar bands are doing to promote their gigs -- particularly, stuff that may be a little outside the box -- and has it been worth the effort?