For me, it’s very important. What initially draws me to one bass and away from another is how the bass looks; the body, headstock, logo design, and then I consider playability, sound, etc. I don’t care how amazing a Ritter plays, I wouldn’t be able to pull it off at church. I think many who don’t like Fenders don’t like them because of the way their headstocks look. When I was looking into a boutique J, I liked the “Sadowsky” logo/font, headstock, and undersized body better than Nordstrand’s, Valenti’s, LowEnd’s, and Callowhill’s. Look at how likable the Fodera headstock shape and the butterfly logo is. They are certainly great basses, but there are other equivalent builders, yet they’re the only ones that can command such high prices (okay, Victor Wooten had something to do with it too). I’m not saying that these bass companies have become successful only due to looks and I also realize beauty is in the eye of the beholder; all I’m saying is that I think there are many basses out there that don’t get respect or do get respect because of aesthetic reasons.