How much is the Fender name worth?

Maybe more like 10 percent or even less. I tried to think of other instruments that were of similar design, style, sound and quality compare their costs. What else do you have in the bolt on, American-built line? It looks to me like Fender is right in the middle of the competitive pack.

G&L L2000: New, they sell for somewhere around the same mark, right?

Stingray 4: Again, they are about the same price, New.

I may be wrong, but when it comes to serious players, I don't think that many are buying names these days. Maybe, Fenders MIM and Squire stuff sells on the Fender name, but, IMHO, anyone who is going to drop $1,000 on a bass, is going to be going for more than a name. Sure there are few out there with deep pockets, but, I think $1,000 is a significant purchase for most players.

Chas

 

I dunno. How much is one of them there stickers that says "Fender" on it?

 

Its not the sticker but that its a genuine fender and not a rip off. ok so your paying for the name. but who cares its always great to say I own a fender.

 

A name is a name, that is all. I have played many a fender, and never owned one. They just never did anything for me. I would agree that to less experienced players, the name might matter. they might pick up a bass or (god forbid) a guitar with a fender logo on the headstock, even though there may be a better buy in the same price range. Logic behind this?? "But MOM!! _______ plays one!"

just so i dont get a new belly button for christmas: Fenders USA instruments are of excellent quality. just dont suit my taste.

 

do you prefer the sound of a fender to a warwick???

 

no, i like the sound of a warwick better. If i wanted to get a good growly tone I would get a dolphin.

 

I'm not sure what the Fender name is worth. If you look at a Lakland Bob Glaub or Joe Osborn, or a Mike Lull Vintage 4, you see Fender copies that cost two to three times as much as the basses they are copied from. The Lakland name isn't worth the money, and neither is the Lull name. People buy them because they think they are getting their money's worth. I think that's why people buy Fenders; they feel they're getting what they want at a reasonable price. Maybe Lakland makes a better P Bass than Fender. I don't know, I haven't tried a Bob Glaub - I imagine they're pretty good. But Fender probably makes a better Precision than Fernandes or Washburn.

I think the Fender "name" is a result of good products at a reasonable price. I have had a couple of Fenders, and I have another on the way. However, there's no snob appeal there for me, I just like them.

 

Tell you what. I'd gladly pay a million dollars for exclusive rights to the Fender name.

 

Also, how did I know there'd be an Ibanez in SRSiegel's arsenal? Hmmmmm?

 

The Fender name is worth SEVERAL million dollars, if not hundreds.

 

And the logo seems to cost a few thousands.
Anyway, if Fender didn't charge a bunch of dollars for that logo, other brands would be cheaper.
And top notch instruments (as opposite to Fender) would be within reach for many.

 

munjibunga-

ok, so ya caught me
**looks ashamedly at the floor redfaced...**
i actually have two
i guess thats just the kind of person i am.

what gave it away?

 

Fender name worth millions, just like Ford or Toyota, you won't go wrong but no luxury.