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How much is the Fender name worth?

Discussion in 'Basses [BG]' started by Michael Jewels, Dec 3, 2001.


  1. How much of the price of a brand new Fender bass do you think goes towards the name "Fender" being on the headstock? Let's take for example a MIA hot rodded P-bass which streets for about $1,000.00

    I'd say about 20%, or $200.00

    Looking at this from the reverse, how much better does another brand have to be to equal a Fender of the same price?
    The reason I chose Fender is that they pretty much are the standard by which other basses are judged, though they are not necessarily the best.

    What do you think?

    Mike J.
     
  2. Chasarms

    Chasarms Casual Observer

    May 24, 2001
    Bettendorf, IA USA
    Maybe more like 10 percent or even less. I tried to think of other instruments that were of similar design, style, sound and quality compare their costs. What else do you have in the bolt on, American-built line? It looks to me like Fender is right in the middle of the competitive pack.

    G&L L2000: New, they sell for somewhere around the same mark, right?

    Stingray 4: Again, they are about the same price, New.

    I may be wrong, but when it comes to serious players, I don't think that many are buying names these days. Maybe, Fenders MIM and Squire stuff sells on the Fender name, but, IMHO, anyone who is going to drop $1,000 on a bass, is going to be going for more than a name. Sure there are few out there with deep pockets, but, I think $1,000 is a significant purchase for most players.

    Chas
     
  3. Hategear

    Hategear Workin' hard at hardly workin'.

    Apr 6, 2001
    Appleton, Swissconsin
    I dunno. How much is one of them there stickers that says "Fender" on it?

    :D
     
  4. Davygravy3

    Davygravy3

    Sep 21, 2000
    Its not the sticker but that its a genuine fender and not a rip off. ok so your paying for the name. but who cares its always great to say I own a fender.
     
  5. SRSiegel

    SRSiegel Guest

    Sep 17, 2001
    Ann Arbor, Michigan
    A name is a name, that is all. I have played many a fender, and never owned one. They just never did anything for me. I would agree that to less experienced players, the name might matter. they might pick up a bass or (god forbid) a guitar with a fender logo on the headstock, even though there may be a better buy in the same price range. Logic behind this?? "But MOM!! _______ plays one!"

    just so i dont get a new belly button for christmas: Fenders USA instruments are of excellent quality. just dont suit my taste.
     
  6. basskiddanny

    basskiddanny

    Aug 22, 2001
    England
    do you prefer the sound of a fender to a warwick???
     
  7. SRSiegel

    SRSiegel Guest

    Sep 17, 2001
    Ann Arbor, Michigan
    no, i like the sound of a warwick better. If i wanted to get a good growly tone I would get a dolphin.
     
  8. Flatwound

    Flatwound Supporting Member

    Sep 9, 2000
    San Diego
    I'm not sure what the Fender name is worth. If you look at a Lakland Bob Glaub or Joe Osborn, or a Mike Lull Vintage 4, you see Fender copies that cost two to three times as much as the basses they are copied from. The Lakland name isn't worth the money, and neither is the Lull name. People buy them because they think they are getting their money's worth. I think that's why people buy Fenders; they feel they're getting what they want at a reasonable price. Maybe Lakland makes a better P Bass than Fender. I don't know, I haven't tried a Bob Glaub - I imagine they're pretty good. But Fender probably makes a better Precision than Fernandes or Washburn.

    I think the Fender "name" is a result of good products at a reasonable price. I have had a couple of Fenders, and I have another on the way. However, there's no snob appeal there for me, I just like them.
     
  9. Munjibunga

    Munjibunga Total Hyper-Elite Member Gold Supporting Member

    May 6, 2000
    San Diego (when not at Groom Lake)
    Independent Contractor to Bass San Diego
    Tell you what. I'd gladly pay a million dollars for exclusive rights to the Fender name.
     
  10. Munjibunga

    Munjibunga Total Hyper-Elite Member Gold Supporting Member

    May 6, 2000
    San Diego (when not at Groom Lake)
    Independent Contractor to Bass San Diego
    Also, how did I know there'd be an Ibanez in SRSiegel's arsenal? Hmmmmm?
     
  11. EString

    EString

    Nov 20, 2000
    Los Altos, CA
    The Fender name is worth SEVERAL million dollars, if not hundreds.
     
  12. Suburban

    Suburban

    Jan 15, 2001
    lower mid Sweden
    And the logo seems to cost a few thousands.
    Anyway, if Fender didn't charge a bunch of dollars for that logo, other brands would be cheaper.
    And top notch instruments (as opposite to Fender) would be within reach for many.
     
  13. SRSiegel

    SRSiegel Guest

    Sep 17, 2001
    Ann Arbor, Michigan
    munjibunga-

    ok, so ya caught me
    **looks ashamedly at the floor redfaced...**
    i actually have two :D
    i guess thats just the kind of person i am.

    what gave it away?
     
  14. j.s.basuki

    j.s.basuki Supporting Member

    May 14, 2000
    asia/australia
    Fender name worth millions, just like Ford or Toyota, you won't go wrong but no luxury.