Say what you want. Call 'em sterile, passe', chilly, whatever. I've had an SWR electric blue head for about 11 years. I use it mostly for a practice head, but I've taken it out on small gigs, medium gigs with another head, and to large gigs running a poweramp. I've also recorded with it a bit. Sure, the tone isn't as exciting as some preamps, but it cuts. Once the whole band gets going the tone fits in nice and loses all of that "chilly" flavor. If I need a bit more girth I step on my Sans Amp BDDI. It's all good. I always get compliments on my tone when i use it, and the bass always has a lot of presence and "life" in the mix. There are times I miss my goliath 1 too, but that's another story, and i don't miss the weight. I still want an SM-900 someday, (and no, don't PM me with offers, I'm broke at the moment - ). You may not like SWR, but that's OK. I still do.