In lieu of NAMM, I've seen several companies doing online virtual showcases of their upcoming gear. I know ESP Guitars did one, though their bass offerings for 2021 are meh. In a similar fashion, E3 (think NAMM for video games) didn't happen last year but several companies put out virtual showcases of upcoming games. Steam's summer festival was amazing and "Not-E3" was a massive hit in the gaming community. We got to see more games and more coverage of games than in the conventional convention format. So I think "not-NAMM" will become a good thing so we the people get to see all the latest stuff as and when companies show off the concepts. And this gives a platform for companies who probably couldn't get a spot at NAMM to showcase gear. I love attending conventions as much as the next person. In-person interactions with people into the same thing I am is awesome. But virtual conventions are the future, I think.
There will be fewer new toys this year due to collaboration difficulties, supply chain disruptions, etc. It will get better.
The luxury watch business is adapting successfully. They had issues well before the pandemic so were ahead of the curve.
NAMM looks pretty dismal, with mostly color options expanded for existing basses. Although, I like the Burnt Ends on the Stingray, and the white on the Ibanez Mezzo. Edit, I was hoping for some 5g.wireless for cheap from xvive, but no dice.
I'm also a photographer, and there are lots of opportunities for fun shots! Performances, gear, endorsers walking around in their stage outfits, random folks. Exhausting, though.
I think PRS is a great example of guitar/bass companies showcasing their 2021 lineup. There's even a new Kingfisher bass!
Here are some related products that TB members are talking about. Clicking on a product will take you to TB’s partner, Primary, where you can find links to TB discussions about these products. Browser not compatible