Having just signed in, the first thing I see is an advertisement which started as above (pretty much). Hmm! ..."Then" what exactly? Sorry no; wrong question. "Seriously"?; taking your bass playing "seriously". What the *** is that supposed to mean?; other than being an advertising ploy which (hopefully) "is likely to promote ... one viewpoint (seriously) over another (not seriously)"; which although contravenes certain advertising rules, is irrelevant. No, to my mind, the question is simply: "What [the ***] does it mean to, 'take your bass playing seriously', as opposed to not doing so?" To be honest, I think that I've taken my bass playing seriously, ever since I started nearly 50 years ago. In simple terms, it's: "A state of mind, irrespective of current ability, etc., that, throughout your time as a bass player, acts as a compass to guide your overall bass playing (attitude, mind set, integrity, BEING A BASS PLAYER, etc.), thus assisting you to ensure that all your endeavours are fit for purpose e.g., starting out, practising, joining + playing in + leaving a band (or not), performing, recording, coping with success +/- failure, bowing out (or not), etc., etc.". What's your take? Do you take your bass playing seriously? If so, what do you mean? How do you know? Or, in terms of the advertisement, is it simply a matter of?: "Where's that confounded bridge?" (Led Zeppelin, The Crunge, Houses of the Holy, 1973).