I was recently thumbing through an older thread that had popped up about The Brand New Heavies and other acid jazz. Having never heard of Incognito I thought I'd go check em out while I was cleaning up my kitchen. Listened to their first record, it was awesome as I expected. About halfway through I started wondering why they don't just call this music what it is, funk and disco. THEN I started thinking about how many times black music has had to be re branded to be sold to the white audience. Jamiroqui sounds like disco to me. Much of TBNH sounds funky af. Does anyone think that somewhere there was a person who decided that in the late 70s and early 80s white people were not going to buy things branded as funk and disco and thus coined acid jazz? If so, the hipocracy of calling it jazz is almost comical. I'd like to hear folks opinions, this is just a thought that crossed my mind.