As the title indicates, I am curious as to whether you think Fender aggressively pursues bass players? When I ask I don't think this is a bad thing. It is better than being ignored, as seems to happen with Gibson. I am also not suggesting that Fender needs to persuade folks that their basses are good. No one would deny that Fender basses are good, even if one does not prefer them. Plus many famous bass players seem to choose them freely. Nonetheless, it seems that Fender aggressively pursues the bass player market. I assert this in part due to the many bass player signature models they offer. This is in part because so many bass players use Fenders, but I don't see other manufacturers building signature models to the same degree (I'm looking at you Gibson, Rickenbacker and Hofner). But they also seem to go out of their way to hook new bass players onto their instruments. I'm thinking of them building a few special basses for Mike Kerr of Royal Blood. He seems to like Guilds and humbuckers, but Fender volunteered to build him some humbucker basses which is not their usual thing. That is cool. Anyway, just an observation I had and I wonder if anyone else has observed it also. Again, it is not a bad thing. It is nice to be pursued and seduced.