Or is it just me and my biases? I'm putting together a list of songs for a very poppy band, and out of something like 60 songs, there's really only one song which has an I-IV-V progression in a major key throughout the entire song - "Dat Sexy Body". That's also one of the oldest songs on the list as the riddim it's on is from the late 90s. We got one minor-key i-iv-v in "Mr. Saxobeat" but tons of i-VI-III-VIII progressions, several i-VI-VII songs, and a few I-V-vi-IV. I-IV-V shows up as a progression in spots of several songs, but it's not really all that common.