To us in the world's largest economy, it means the same thing. I've stopped caring about it. Stuff I know the local stores will have, I buy there (strings, cables, etc.). But I can't count on much of a selection of instruments or amps. Like it or not, we're headed quickly towards a world in which you see and hear it online and it arrives in the mail a few days later. If you don't like it, you return it.